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Articles
Leverage the Concept of Thanksgiving to Build a Better Firm Culture
With Thanksgiving approaching, many of us are thinking about how we will celebrate this year. Many of us will gather around a roasted turkey with a host of family and friends. Others may take the opportunity for a needed getaway in some warm destination. But however...
Be Strategic: Make Your Law Firm’s Online Marketing Dollars Count
The Whack-a-Mole Approach: When I was a kid I loved playing Whack-a-Mole at the arcade. I remember grabbing the little hammer – and giving it all I had, blasting those mole heads as hard as I could. The trouble, of course, is that I never knew where the Mole would be....
The Law Firm Marketing and Management Minute: Don’t MISS Out on BIG LAW FIRM Tax Deductions for 2022
Now First – The Disclaimer: We aren’t tax experts - We help Personal Injury Law Firm Owners grow and scale with the inside scoops on legal marketing and management strategies. However… This is an important scoop that can help your bottom line, so we wanted to make...
TikTok for Lawyers (FREE Checklist Included!)
Should lawyers be on TikTok? More to the point, how can lawyers leverage the most out of this popular app? Dive in to find all the answers…and a FREE Checklist! 🎁😎 What comes to mind when you think of TikTok? Maybe it’s trending dance videos, lip-synching, and comedy...
Use Technology to Make Clients Love You
Happy, raving - fan clients are what we all want. Right? They make running your law firm less stressful, and they lead to more 5-star reviews and more referral-based cases. But we all know the drill - You can be busting your butt, driving your cases forward, and doing...
The Big Law Firm Marketing Question: Are you Missing the Target?
One of the biggest mistakes I see law firm owners making today is aiming for the wrong target or not really aiming at all. They are spending their marketing dollars hoping to attract great cases, but without a clear vision of exactly who they are trying to attract....
Don’t Make this Marketing Mistake
Branding your law firm is important if you want to stand out from the rest of the competition. But it isn’t your end game - Law firms can and should craft and promote their Brand. But, many law firms waste their marketing dollars by creating and pushing out content...
7 Quotes on Legal Data Analytics: Measuring Success
Your law firm generates data. Fact. You have two choices. You can ignore that data and get no advantage, or you can analyze it and get better at running your firm as a business. Legal data analytics are a path to more clients, more profits, and a better all-around law...