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People and Process: The Big Wins that can Reduce Time On Desk
August 27, 2025

People and Process: The Big Wins that can Reduce Time On Desk

Particularly as a plaintiff attorney, time on desk is decisive for the success of my practice. Reducing it means I am not just a good...
The Three Marketing Crossroads Every Law Firm Faces: Which Path Is Your Firm On?
August 20, 2025

The Three Marketing Crossroads Every Law Firm Faces: Which Path Is Your Firm On?

By Eric Morgan The many strategic decisions you make today will define if your law firm thrives or stalls out. In the case of marketing,...
AI Overviews for Attorneys: What Law Firms NEED To Know
August 20, 2025

AI Overviews for Attorneys: What Law Firms NEED To Know

By Grant Brott Google’s AI Overviews are transforming legal searches, presenting both challenges and opportunities for attorneys. AI-generated answers now appear at the top of...
Building and Sustaining Hybrid Work Teams
August 20, 2025

Building and Sustaining Hybrid Work Teams

Remote work has been a thing now for several years, but the debate about its impact on productivity and professional development rages on. Giant companies...
Is Phrase Match Losing Ground in Google Ads? Not So Fast for Law Firms
August 13, 2025

Is Phrase Match Losing Ground in Google Ads? Not So Fast for Law Firms

By Clemente Guido Lately, there has been a lot of buzz around Google Ads encouraging advertisers to shift toward broad match keywords. According to Google...
Abuse Of Power Team Members With Clients
June 18, 2025

Abuse Of Power Team Members With Clients

By Chris Mullins This month I wanted to talk with you about the hemorrhaging that’s happening in your firm from the top down from the...
What You Should Know About Your GMB Profile and Star Rankings
June 17, 2025

What You Should Know About Your GMB Profile and Star Rankings

In last month’s edition, I wrote about the importance of Google reviews. Research conducted for that article demonstrated that most PILMMA members understood the importance...
Weathering Google’s Storm
June 9, 2025

Weathering Google’s Storm

Law firms have long relied on Google ad campaigns to generate leads from the internet. But recent changes and shifts in Google’s algorithm have threatened...
HOW OUTDOOR ADVERTISING BUILDS LEGAL BRANDS
June 9, 2025

HOW OUTDOOR ADVERTISING BUILDS LEGAL BRANDS

Reading Time: 3 minutes Today, everything is digital, and we’re all fascinated (obsessed?) with our devices and screens. Fitting, given how powerful technology is, the information such...
Use Technology to Make Clients Love You
May 15, 2025

Use Technology to Make Clients Love You

Reading Time: 4 minutes Making Clients Love You Through The Use of Technology Happy, raving – fan clients are what we all want. Right? They make...
Are you overthinking social media?
April 16, 2025

Are you overthinking social media?

I’m a law firm principal, not a social media expert. But over time, I’ve found a simple way to consistently show up online and build...
DON’T GO IT ALONE
March 26, 2025

DON’T GO IT ALONE

Running a business is isolating and lonely. Charting unknown territories, solving unique problems, and facing uncertainties can feel deeply personal and overwhelming. Throw in a...
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