Blog | Personal Injury Lawyers Marketing and Management Association

Your Website is Useless … Unless …

Your site is of absolutely no value unless visitors are finding it. You may have the best design in town, but if your prospective clients are not able to find you, they are not able to consider you. That is why investing in online visibility is critical to staying...

read more

Marketing vs. Advertising: What’s the Difference?

Editor's Note: I get the question, "Which is better, marketing or advertising?" a lot. The following is an excerpt from my book, How to Effectively Market Your Personal Injury Law Practice in the 21st Century. If you'd like to read more of this book, check it out here...

read more

FREE TRAINING: Year-End Planning with Ken Hardison

In this free training, you will learn ... - How to cut your taxes for 2017 - How to budget for 2018 - How to choose next year's marketing tactics - How to make "big, hairy, audacious" goals for 2018 - How to analyze your year-long goals - And, much more!...

read more

Highlights from the (Super) Summit by Larry Bodine

PILMMA Note: The 2017 PILMMA Super Summit took place over three days in September in Nashville, Tennessee. Attendee Larry Bodine shared his thoughts on the experience. Speaker after speaker at the 2017 PILMMA Super Summit emphasized the importance of Facebook in...

read more

Client Loyalty: Not the Same as Client Satisfaction

Developing Law Firm Client Loyalty: Part 1 of 3 Read the other parts of this 3 part series here: Part 2 | Part 3 Excellent service leads to client satisfaction, which is an essential element in creating client loyalty; but, a client can be satisfied with the results...

read more

Yellow Pages: Why They Don’t Work Anymore

Within the next five years, Yellow Pages will be completely obsolete. It is arguable that this hasn’t happened already. Yellow Page response rates are steadily declining. Fewer people are using them every year. At the same time, the monthly cost to maintain your same...

read more

Making Newsletters Work for Your Firm

Newsletters are often overlooked as an effective marketing tool for lawyers. Referrals from former clients and callers are the very best source for new cases. Newsletters build a fence around your past clients. A newsletter that is sent out on a monthly basis keeps...

read more

Large PI Case Fees Don’t Guarantee Large Profits

Last week, I was in Connecticut, visiting a law firm that asked me to help them increase their bottom line. This is a top-rated law firm that closes cases with six-figure fees. On the surface, it looked like this firm was on top of its game; but, there was a reason...

read more

How to Lower Your Bounce Rate

Are you paying big bucks for SEO content on your website? If you understand the principles of search engine optimization, it’s much more difficult for a vendor to shine you on. Some lawyers know and understand their website analytics inside-out. But, there are many...

read more