3 Factors That Determine Your Law Firm’s Unique Value Proposition
EDITOR'S NOTE: The following guest blog post is adapted from "The Game Changing Attorney" by Michael Mogill. Have you ever stopped to consider your unique value proposition? Your value proposition is what sets you apart from the competition. It’s informed by your...
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From Noob To Badass Law Firm Owner in 18 Months – Meet Melissa Emery
Melissa Emery plans to fire herself as an attorney - eventually. “Even though I love practicing law, I actually love marketing and management even more.” What’s remarkable is that Melissa only opened her own law practice 18 months ago. Despite having only a small...
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Two Ways To Get More Online Reviews For Your Law Practice
A couple of weeks ago I was talking to PILMMA Platinum Mastermind member, Melissa Emery, about how she has grown her practice since joining in the summer of 2017. Melissa joined PILMMA immediately after opening her own law practice last year in Louisville, KY. She has...
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5 Legal Marketing Trends for 2019
Is your legal marketing strategy ready for the future? Don’t wait until January 1st to make your legal marketing resolutions. As 2019 looms closer, savvy law firms are gearing up to hit the ground running. They know that in the year ahead, personal injury clients will...
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Why Your Law Firm Needs To Follow Up Better Than A Car Salesman
A couple of months ago I wrote about the need for law firm owners to “think like a salesman” if they wanted to grow their caseload. It means thinking like anybody else who runs a successful business, whatever the industry. You have to think traffic, leads, follow-up...
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Three Steps to Handle Your Law Firm’s Online Reputation
Online reputation management represents a powerful marketing opportunity for lawyers. Whether it’s a scathing one-star rebuke of your staff on Facebook, or a glowing review of your dedication to the practice of law on Yelp, reviews and ratings of your law firm aren’t...
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How I Made My First Million – Part Two
In the first part of this series, I explained how I grew my law firm to annual gross revenues of $1 million – and beyond. I told you about the three marketing strategies I used to grow the practice over 18-24 months. What I didn’t really focus on in that first...
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Managing and Tweaking Your Law Firm’s Facebook Retargeting Campaign
A STEP-BY-STEP WALKTHROUGH on OCTOBER 31st @ 2 PM EDT ***LIVE on this page! Just start the video above to watch Luke live at 2 PM EDT. What to Do When Your Facebook Retargeting Soars or Flops... Do you want to get back in front of the people who have already been...
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Using Case Management Software to Monitor Marketing Growth
EDITOR'S NOTE: In this week's guest article, attorney and CEO of Filevine, Ryan Anderson, discusses how you should be using your Case Management Software to track and measure your marketing. If you'd like to dive into all the different channels of marketing you should...
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Multi-Channel Marketing: Why A Single-Channel Approach to Law Firm Marketing Will Hurt Your Bottom Line
EDITOR'S NOTE: Multi-Channel Marketing allows your law firm to reduce its risk in marketing by getting your message in lots of places versus just one place. After you read this guest post from Crisp Video CEO Michael Mogill, have a look at our in-depth article to...
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How I Made My First Million
UPDATE (11/1/18): I just posted Part 2 of this post about my secret weapon in hitting my first million: My Law Firm Administrator ### For some people, a benchmark for success is making a million dollars. For others, reaching that million is just a milestone on their...
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How To Turn Law Firm Website Visitors Into Leads
UPDATE (11/14/18): In a new article, I discuss the critical component of every lead conversion process: follow-up. After you read this article on Lead Generation, check out: "Law Firm Follow-Up: Why Your Law Firm Needs To Be Better Than a Car Salesman". ### )A few...
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Planes, Claims and Hurricanes
Don’t you think it’s strange that “Conference Season” is at around the same time as “Hurricane Season”? It seems a little crazy that so many industries have decided to bring people together from across the country - at the same time of the year that travel disruption...
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Link Building Strategies: Creating Linkable Content for Law Firm Websites
Editor's Note: In this article, you'll learn about one of the Cornerstone strategies of successful law firm SEO: link-building. If you'd like to dive deeper into the numerous aspects of building a strong web presence for your law firm in 2018, check out our 3-part...
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All The FB Live Videos from the PILMMA Super Summit – On One Page
Luke Russell is our roving reporter at the 2018 PILMMA Super Summit in St. Louis, MO. Day 3 (2) Day 3 (1) Day 2 Day 1 - Afternoon Day 1- Morning Networking Reception What Are You Missing By Not Attending? Why Take Time Out To Attend A Conference? Monday Evening -...
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Want More Clients For Your Law Practice? Think Like A Salesman
UPDATE 11/14/18: In the final part of this series, learn how Ken Hardison doubled his caseload by using follow-up at his SSD practice: Law Firm Follow-Up: Why Your Law Firm Needs to Better Than a Car Salesman. UPDATE 10/3/18: We just posted the second part of this...
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The Tricky Art of Pop Ups for Law Firm Websites
Editor's Note: In this week's guest blog post, Michael Mogill from Crisp Video discusses the best practices for using pop ups on your law firm's website to help increase conversions. When you're done reading this article, check out our entire three-part series on Law...
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Making Community Involvement Into Successful Grassroots Marketing For Your Law Practice
Social Media has turned ordinary businesses into their own news outlets. It’s no different for law practices. Before Social Media, if you and your law firm invested time and resources in helping your local community in some way, you’d have to work hard to ensure...
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The Latest Technology vs The Real World
It seems that every week there’s a new app, platform or website that claims to make your life easier in some way. Technology is apparently the solution for everything. Whether it’s for finding a local beauty salon and booking an appointment or getting competitive bids...
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Perfect PI Clients You’re Not Even Thinking About – And How To Target Them
Times have really changed since Henry Ford launched the Model-T on the American market almost 110 years ago. Whereas Model-T buyers had only one choice – it only came in black – today, car buyers are inundated with choices. Whether it’s the brand, the body-style, the...
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