Using Research Data to Identify Your Target Audience
Whether you’re running a single event campaign or expanding into a mass tort, you must know who your target audience is and how to reach them. If you do the research up front, you can make smart decisions at the earliest possible moment when you’re planning your...
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Use Humor to Connect with Prospects, Increase Trust By Trey Ryder
If you want prospective clients to trust you and believe you, you must help them connect with you as a living, breathing human being. Humor is one of the most powerful ways to form a strong emotional bond with prospects. It is an essential tool in persuasive...
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Local SEO for Law Firms in 2019
What Is Local SEO? Local SEO (Search Engine Optimization) is a way to target your customers at a local level at the exact time they are looking for a legal professional online. A lot of it crosses over with standard SEO, but some of it differs greatly. Let's start by...
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The Leadership Role of the Law Firm Owner
Last week we had a Mastermind Group meeting in Ft Lauderdale and I was fortunate to take some time off while I was down there. Life is more relaxed now that I’m not running a multi-million-dollar law practice, day-to-day. But life is no less rewarding. I’m not...
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From Student To Teacher: Seth Price on Building a 38-Lawyer DC Firm
When attorney Seth Price walked through the conference room doors at the 2018 PILMMA Super Summit in St. Louis, Missouri, it was as one of the Association’s expert speakers for the annual event. In 2018 he was one of our teachers. Yet when Seth first walked...
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Law Firm Lead Generation Companies: Vital or Vultures?
In recent months I’ve been writing about how law firm owners can grow their caseload. A big part of that is having the right mindset to drive traffic, generate leads and follow-up like a superstar, in order to play the numbers game and convert some potential clients...
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2019 Marketing Review: Tools for Success
In today’s competitive legal market, you need a systematic scientific approach to your campaigns. A checkup of your early 2019 marketing should be done ASAP so you can make the most efficient changes possible to optimize the data and keep your case costs down. ...
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[LIVE] The Perfect Free Consultation Page
How do you convert more website visitors into leads on your "FREE Consultation Page"? You must demonstrate to the reader that you can help them achieve their desired end result. It’s really as straightforward as that. Though, it is not simple. Where do you...
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Lawyers, Get Back To The “Shop Floor”
Over the last couple of months, as we’ve been putting together our Management Mastery Workshop which takes place next month, I’ve been thinking more about the management side of running a law practice. I’ve also published a number of articles about having the right...
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10 Steps: How To Get More Personal Injury Clients
On some level, every personal injury lawyer wants to know how to get more clients. Of course, it’s important that you run your law firm just like any other successful business and put robust systems and management in place. There are many factors that contribute to...
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Law Firm Systems: Busting The Objections
Last week I wrote about the importance of systems for a law practice to run smoothly, and to free the law firm owner, both financially and time-wise. I thought I’d made a clear argument in favor of systemizing a law practice and although I didn’t have any lawyers...
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2019: Sean Olson, No Longer A Prisoner Of His Own Law Firm
Sean Olson is starting out 2019 with a very clear plan for his Denver, CO law practice. Within two years, he’ll be taking a one-month vacation from his personal injury firm. He’s also certain that the firm will be running smoothly without him – and fund that...
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The Perfect Law Firm Has A System For Bathroom Visits?
## Update 1/23/19 - We published a follow-up to this article. See Law Firm Systems: Busting The Objections At my Raleigh, NC law firm, my employees used to joke that I had a system for everything – even for going to the bathroom. Which wasn’t true. It was the only...
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The Secret Sauce of Legal Marketing
As Consultwebs Vice President of Business Development, Tanner Jones has the privilege of speaking with virtually every law firm that contacts the digital marketing agency and works with them one-on-one to determine if and how they will be able to accomplish their...
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Law Firm Marketing in 2019
In November we shared a guest post from Filevine’s Ryan Anderson on what he thinks are the 5 Legal Marketing Trends for 2019. For my first article of 2019, I thought I would share some of my own thoughts about running a law practice in the coming year. First of all, I...
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Holiday Marketing Ideas For Your Law Firm
It’s that time of year again: leftovers in the oven, family flying all over the country, coffee cups with snowflakes on them… As the weather turns cold and you prepare for yet another New Year’s Resolution, we encourage you to get creative with your Holiday marketing...
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Unleash Your Law Firm’s Growth: Hiring Key Staff
If you’re focused on building a successful and growing law practice, there will come a point when your progress stalls. It’s inevitable, especially if it’s just you responsible for driving that progress. But before you can un-stick your progress, you’ve got to be able...
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3 Factors That Determine Your Law Firm’s Unique Value Proposition
EDITOR'S NOTE: The following guest blog post is adapted from "The Game Changing Attorney" by Michael Mogill. Have you ever stopped to consider your unique value proposition? Your value proposition is what sets you apart from the competition. It’s informed by your...
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From Noob To Badass Law Firm Owner in 18 Months – Meet Melissa Emery
Melissa Emery plans to fire herself as an attorney - eventually. “Even though I love practicing law, I actually love marketing and management even more.” What’s remarkable is that Melissa only opened her own law practice 18 months ago. Despite having only a small...
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Two Ways To Get More Online Reviews For Your Law Practice
UPDATE 1/16/19: Getting law firm reviews is SO important to your law firm that you should make it part of your system. This ensures that it gets done - and gets done every time. Check out this new article on the importance of having systems: The Perfect Law Firm Has...
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