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Articles
The Three Marketing Crossroads Every Law Firm Faces: Which Path Is Your Firm On?
By Eric Morgan The many strategic decisions you make today will define if your law firm thrives or stalls out. In the case of marketing, most firm owners are continuously faced with critical crossroads that can lead to market share and next month’s revenue goals....
AI Overviews for Attorneys: What Law Firms NEED To Know
By Grant Brott Google's AI Overviews are transforming legal searches, presenting both challenges and opportunities for attorneys. AI-generated answers now appear at the top of search results instead of traditional website links, directly addressing user queries and...
Building and Sustaining Hybrid Work Teams
Remote work has been a thing now for several years, but the debate about its impact on productivity and professional development rages on. Giant companies like JP Morgan Chase, and Alphabet continue to make news with their controversial efforts (at least for...
Weathering Google’s Storm
By Consultwebs Senior Digital Advertising Advisor, Matt Smyers Law firms have long relied on Google ad campaigns to generate leads from the internet. But recent changes and shifts in Google’s algorithm have threatened to disrupt what used to be a reliable pipeline of...
HOW OUTDOOR ADVERTISING BUILDS LEGAL BRANDS
Today, everything is digital, and we're all fascinated (obsessed?) with our devices and screens. Fitting, given how powerful technology is, the information such devices provide, and how much we accomplish with such power at our fingertips. While I have a comfortable...
Are you overthinking social media?
I’m a law firm principal, not a social media expert. But over time, I’ve found a simple way to consistently show up online and build trust with potential clients before they ever need my services. When that moment does come, I’m often the first call they make. I’ll be...
DON’T GO IT ALONE
Running a business is isolating and lonely. Charting unknown territories, solving unique problems, and facing uncertainties can feel deeply personal and overwhelming. Throw in a competitive industry such as legal marketing, and the pressure could bring the most...
Marketing Mistakes We See Law Firms Make Again and Again
By Consultwebs Brand Manager, Paige York Many Law Firms Make These Marketing Mistakes–But Yours Doesn’t Have To Consultwebs has been helping law firms grow since 1999–so we’ve seen the ebb and flow of legal marketing throughout the years firsthand. While the digital...