Optimizing Your Law Firm’s Web Content for Mobile in 2018 | Part 2
Editor’s Note: In this second part of the three-part series, I’m going to focus on how to optimize your law firm's web content for mobile consumption so that you ultimately increase your caseload. In the first part, I focused on how to optimize your law firm's website...
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I Looked Up the History of ‘Manage.’ It Radically Changed My Perspective.
Editor’s Note: This week’s post is from guest writer and personal injury attorney at Bighorn Law, Ryan Anderson on 5 principles to manage a law firm successfully. Ryan is also the co-founder of Filevine, one of the most innovative case management software’s available...
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Mobile Marketing For Your Law Firm in 2018 | Part 1
No law firm can hope to succeed in 2018 without understanding how mobile phones have changed the landscape of website marketing for law firms. So what I've put together is a multi-part blog post explaining the most important aspects of mobile marketing that law firm...
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Will You Be First?
Have you ever been the first person to accomplish something new? Earlier this month we heard about the passing of Roger Bannister, famous for being the first athlete to run the “sub-Four Minute Mile” in 1954. After Bannister’s success, other athletes also achieved...
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Earning Your Audience: How to Engage Potential Clients on Facebook by Michael Mogill
Editor's Note: In this post from Crisp Video CEO, Michael Mogill, he tells you *what* you should post on Facebook to engage potential clients. You can download a "Social Media Cheatsheet" he has put together here. If you'd like to learn more about the changes Facebook...
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Lawyers, Learn A Lesson From Toys R Us
I’ve said before that if you’re not growing, you’re dying. But for an old dog like me to continue to succeed in business, not growing just isn’t an option. To keep my businesses relevant, I’ve had to grow and adapt to the world as it has changed around me. The other...
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Seven Ways to Eliminate Doubt From Your Marketing Copy by Tom Trush
Editor's Note: This article on "marketing copy" was part of an edition of the Insiders' Journal magazine, one of numerous member benefits for those who join PILMMA. If you are interested in joining the only marketing and management firm exclusively for personal injury...
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FREE TRAINING: How to Triple Your Referrals from Past Clients with Ken Hardison
In this free training, you will learn ... - How to develop a referral mindset - How to take action to get more referrals - Three strategies for increasing referrals - Why referrals are your great source of new clients - How to make you and your law firm the obvious...
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Are Intake Mistakes Costing You Money? by Tanner Jones
How much money are you spending on your law firm’s marketing efforts? Trying to catch a potential client’s attention when they need you. Trying to burn your brand into the backs of their minds. So what happens when those potential clients do call you, email, or...
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Transforming Associates from Worker Bees to Rainmakers by Larry Bodine
Editor’s Note: This blog post was part of a past edition of the Insiders' Journal, one of the many benefits available to our PILMMA members. If you're interested in getting your own PILMMA membership for access to content like this and much more, visit us here. There...
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FREE TRAINING: The New Buyer’s Journey: How to Get and Keep Your Ideal Clients’ Attention with Michael Mogill
In this free training, you will learn ... - The look of the new legal landscape - Changes in how consumers are selecting and hiring attorneys (and what you can do about it) - Potential blind spots preventing most firms from getting the best clients and cases - The...
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The Client Service Hybrid: How Growing Firms Can Win Their Clients’ Hearts by Ryan Anderson of Filevine
Ahh, the early years of legal practice. Remember them? Sure, the money was tight, and we scrambled and sweated for every client. But look at the royal treatment we gave those clients we did manage to sign on! We read everything they sent us, we researched every nuance...
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How to Retain Your Best Employees by Jay Henderson
Editor's Note: This article was part of an edition of the Insiders' Journal magazine, one of numerous member benefits for those who join PILMMA. If you're trying to find the "blueprint" for hiring superstar employees, join us for a FREE webinar training, "The A-Z...
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FREE TRAINING: The A-Z Superstar Hiring System Blueprint with Ken Hardison
In this free training, you will learn ... - How to build job ads that will only attract your ideal candidates. - The places to post your job ads for the best results. - How to quickly weed out the bad candidates in less than 10 seconds. - The CRITICAL interview...
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Why Your Dated Content Is Killing Your Caseload by Tanner Jones
You remember how it was. They told you that you needed content to make your site visible and attract new clients. So, you listened and produced content. And kept producing content. You produced content diligently, every week, daily even. Time wore on, years passed by,...
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Adapting to Facebook’s 2018 Changes with Luke Russell
Editor's Note: Trying to figure out *what* you should post on Social Media with the new Facebook changes? Check out a more recent post from Crisp Video CEO, Michael Mogill: How Law Firms Can Engage Clients on Social Media What do Facebook's recent newsfeed changes...
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Five Strategies to Implement in 2018 to Rev Up Your Legal Marketing by Michael Mogill
With the arrival of a new year (and a new quarter), most of us find ourselves faced with a challenge: finding ways to “level up” from the year before. Without gaining any additional hours in your day, you must somehow reach new heights in your law firm, regardless of...
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In Your Marketing, Watch the Hole, Not the Donut by Michael DeLon
Editor’s Note: This blog post was part of the Summer 2015 edition of the Insiders' Journal, one of the benefits given to our PILMMA members. If you're interested in getting your own PILMMA membership for access to content like this and much more, visit us here. One of...
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FREE TRAINING: How to Get on the First Page of Google Without Spending a Dime with Ken Hardison
In this free training, you will learn ... - The three primary things law firms need to do to get on the first page of Google - Proven system to getting more reviews that some of the top PILMMA members are already implementing for success - ...
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Strategies & Tactics to Generate a Flood of Referrals by Ken Hardison
Editor’s Note: This blog post was part of the January 2016 Insiders' Journal, one of the benefits given to our PILMMA members. If you're interested in getting your own PILMMA membership for access to content like this and much more, visit us here. I want to focus on...
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