Multi-Channel Marketing: Why A Single-Channel Approach to Law Firm Marketing Will Hurt Your Bottom Line
EDITOR'S NOTE: Multi-Channel Marketing allows your law firm to reduce its risk in marketing by getting your message in lots of places versus just one place. After you read this guest post from Crisp Video CEO Michael Mogill, have a look at our in-depth article to...
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How I Made My First Million
For some people, a benchmark for success is making a million dollars. For others, reaching that million is just a milestone on their journey. For me, making my first million was a milestone in my career; not the first and certainly not the last. At the PILMMA Super...
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How To Turn Law Firm Website Visitors Into Leads
A few weeks ago, I wrote about the need for a law firm owner to “think like a salesman” if they really wanted to grow their caseload. As a personal injury law firm owner, you need to generate leads and convert some of them into clients. If you were unsure what lead...
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Planes, Claims and Hurricanes
Don’t you think it’s strange that “Conference Season” is at around the same time as “Hurricane Season”? It seems a little crazy that so many industries have decided to bring people together from across the country - at the same time of the year that travel disruption...
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Link Building Strategies: Creating Linkable Content for Law Firm Websites
Editor's Note: In this article, you'll learn about one of the Cornerstone strategies of successful law firm SEO: link-building. If you'd like to dive deeper into the numerous aspects of building a strong web presence for your law firm in 2018, check out our 3-part...
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All The FB Live Videos from the PILMMA Super Summit – On One Page
Luke Russell is our roving reporter at the 2018 PILMMA Super Summit in St. Louis, MO. Day 3 (2) Day 3 (1) Day 2 Day 1 - Afternoon Day 1- Morning Networking Reception What Are You Missing By Not Attending? Why Take Time Out To Attend A Conference? Monday Evening -...
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Want More Clients For Your Law Practice? Think Like A Salesman
(UPDATE 10/3/18: We just posted the second part of this series, Lead Generation: Turning Law Firm Website Traffic Into Leads) When I first went into legal practice for myself, I didn’t really understand much about business or marketing. Of course, that’s changed with...
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The Tricky Art of Pop Ups for Law Firm Websites
Editor's Note: In this week's guest blog post, Michael Mogill from Crisp Video discusses the best practices for using pop ups on your law firm's website to help increase conversions. When you're done reading this article, check out our entire three-part series on Law...
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Making Community Involvement Into Successful Grassroots Marketing For Your Law Practice
Social Media has turned ordinary businesses into their own news outlets. It’s no different for law practices. Before Social Media, if you and your law firm invested time and resources in helping your local community in some way, you’d have to work hard to ensure...
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The Latest Technology vs The Real World
It seems that every week there’s a new app, platform or website that claims to make your life easier in some way. Technology is apparently the solution for everything. Whether it’s for finding a local beauty salon and booking an appointment or getting competitive bids...
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Perfect PI Clients You’re Not Even Thinking About – And How To Target Them
Times have really changed since Henry Ford launched the Model-T on the American market almost 110 years ago. Whereas Model-T buyers had only one choice – it only came in black – today, car buyers are inundated with choices. Whether it’s the brand, the body-style, the...
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Step By Step: Setting Up Your Facebook Retargeting Campaign
Watch the Live Walk-Through Watch Luke's live walkthroughs in the video below (no registration required): At 2pm EDT on Wednesday, August 15, Luke W Russell is going to be setting up two of our PILMMA members’ retargeting to show you the exact steps that he takes....
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5 Videos Your Law Firm’s Website is Probably Missing
It’s been a while since I wrote about law firm video strategy and the importance of having videos on your law firm’s website. Video enables website visitors to consume information in a different way to reading what you have written. And arguably it’s easier for the...
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SEO Basics For Legal Digital Marketing
Editor's Note: After you read Tanner Jones' guest post on Law Firm SEO Basics, have a look at a three-part series we created a few months back on Law Firm Website Marketing. ### Digital marketing for lawyers can seem overwhelming; the fast pace of innovation and...
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Opportunity Or Obstacle? The Choice Is Yours
It’s funny that sometimes we’re so focused on what we think is important, that we miss opportunities that present themselves to us. And the fact is, that in almost every case of facing some kind of challenge or adversity, how we choose to respond can make us either...
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6 Ways to Make Your Website Content Work for You
Editor's Note: In this guest post from Crisp Video's CEO, Michael Mogill, you're going to learn 6 powerful ways to stretch the life of your web content and capitalize on the vast opportunities of reaching more people on the internet. A few months ago, we also...
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Celebrate July 4th By Freeing Yourself!
Two hundred and forty two years ago, a group of men, nearly half of them lawyers, came together and agreed on a single, defining principle that has shaped this great nation of ours. They all agreed to no longer be answerable to a distant, foreign ruler and that...
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Friend or Foe? Wall Street Targets Personal Injury Lawyers
I always say that, “One is a bad number”. You should have more than just one marketing tactic to bring in cases. You should always get more than one supplier to give you a price. And you want to have more than one practice area. If your personal injury practice has...
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Guidelines For Your Law Firm’s Newsletter
Many of the law firms we talk to do a great job of maintaining contact information for former clients, but they aren’t sure how to capitalize on those connections. An email newsletter can be a great way to maintain those relationships and keep your brand fresh in...
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What Happens When a Bike Rally Crashes a PILMMA Mastermind Meeting?
As I write this blog post, I am sitting in the magnificent surroundings of the Driskill Hotel in downtown Austin, TX. I’m here for the latest round of Mastermind meetings, where our most ambitious members come together to support each other, behind closed doors,...
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