There are tens of thousands of personal injury firms in the United States. With these numbers, it’s easy for a skilled firm to be forgotten or overlooked. Cut through the noise by creating high-quality, engaging video content for your audience. Digital distractions are everywhere! How is your law firm supposed to compete with memes, trends […]

I’ve spent over 30 years observing lawyers and over 10 years in direct teaching, coaching and lawyer mentoring. I’ve seen many law firms experience explosive growth and observed others puttering alone and bogged down in mediocrity. I’m frequently asked what separates the super successful law firms from average firms. And the answer is quite simple: […]

We’re excited to welcome Jimbo as our host for our NEW monthly video training sessions – exclusively for PILMMA Mastermind Members! In the world of legal marketing, brand videos have long been considered a staple for law firms looking to promote their services and create a positive impression on potential clients. However, the truth is […]

TLDR: Diversifying your digital marketing investments is essential for your law firm’s success. Here’s why you shouldn’t put all your eggs in one basket but prioritize diversification. Check out the ROI from a 200+ firm case study! You’ve heard the saying, “Don’t put all your eggs in one basket.” It’s typically used to highlight the […]

Below are 7 of the most important KPIs for Personal Injury Law Firm Marketing that you should be measuring so you can  determine your law firm website’s effectiveness, and some tips on how to start tracking them. Successful Legal Marketing in today’s market means having a website that maximizes engagement — and helps you turn […]

Bold law firms are not afraid to step out of the box, and when it comes to socials, they let their creativity shine bright!   The reality is that social media is no longer nice to have. It’s a must-have, and 2024 legal trends and predictions keep stressing this!   With it, the smartest law firms are […]

*PRO TIP: Instagram prides itself on its algorithm transparency and explainability. To stay up to date on the latest changes and important information from the app, be sure to follow Adam Mosseri (head of Instagram) at @mosseri on IG. In head of Instagram Adam Mosseri’s* May 2023 Instagram update, he released information on how Instagram […]

This month, we’re excited to bring you the key takeaways from one of our most recent PILMMA Management Roundtable discussions. Facilitated by Micki Love (President of CJ Advertising with over 20 years of law firm management experience), these roundtables are designed to create space for PILMMA members to discuss the hottest topics in the world […]

I recently received an email from a marketer telling me that Billboards are “Dead,” and advocating that law firms stop using billboards in favor of other strategies. Although today’s digital marketing landscape gives law firm owners loads of opportunities for effective branding and marketing, don’t think for one minute that billboards are “Dead.” Far from […]

The Tiktok ban has the potential to devastate many law firms’ marketing strategies. Here’s how you can avoid being one of those affected. I’m sure you’ve seen the headlines: Tiktok might be on its way out. Due to foreign espionage and privacy-related concerns, pending legislation is getting pushed through the Senate right now that would […]

Artificial intelligence (AI) is nothing new. From the C3PO in Star Wars to HAL 9000 in 2001: Space Odyssey, we’ve been equally fascinated by and fearful of AI since the concept first emerged in the science fiction genre. However, general consumers having direct access to AI technology is something new. We have more access to […]

Social media content continues to grow as a way for brands to connect with and educate audiences. For law firms, being active on social media can serve to further increase brand awareness and usher prospects through the decision-making process to a point of becoming a client. If you’re considering investing time and resources into building […]