Some of you may think that radio marketing is dead these days, given the current popularity of Spotify, podcasts, and other streaming platforms. Not so!  Many law firm owners are getting great ROI with local radio advertising.  In reality, many potential prospects are still listening to local radio and talk radio. These consumer habits make […]

As one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story. The new year provides a unique opportunity to take stock of your advertising and how it is serving—or not serving—your firm. Here are six things firms should do […]

The Whack-a-Mole Approach: When I was a kid I loved playing Whack-a-Mole at the arcade. I remember grabbing the little hammer – and giving it all I had, blasting those mole heads as hard as I could. The trouble, of course, is that I never knew where the Mole would be. My strategy was simply […]

One of the biggest mistakes I see law firm owners making today is aiming for the wrong target or not really aiming at all.  They are spending their marketing dollars hoping to attract great cases, but without a clear vision of exactly who they are trying to attract. This methodology of law firm marketing is […]

Pushing out frequent engaging social media posts is a big part of today’s law firm marketing. If you aren’t posting loads of short video content, you are losing out to your competitors. Today’s prospective clients are looking for quick posts that capture their attention. You need videos that stand out and catch their interest. Think […]

As social media grows, one might think email is dead, but that’s far from the truth! Email marketing is a powerful and profitable tool for law firms. It is another way to remind your clients and prospects about your services, new updates, verdicts, changes in law, etc. While reaching clients through their inbox is a […]

You work hard to make the phone ring and the last thing you need is to lose these valuable potential sign-ups. But lose them you will unless you are monitoring and tracking your dropped calls. In a perfect world, your Intake staff will promptly answer every single call that comes into your office. But we […]

Data is powerful because it allows you to make improvements as you go. Not only does it help you understand your customers’ behavior, but it also enables you to predict market behavior, streamline processes, and answer many of the questions you really need answered as a business. Although data is powerful, consolidating it when it’s […]

Unless you’ve been hiding under the proverbial rock, then you are aware of the bitter court battle unfolding between Johnny Depp, and his x-wife, Amber Heard. If you’ve been following the sordid trial, you now likely know more about their marriage than you do those of your family or friends. And even if you aren’t […]

Right now, it’s war at our house. Period. It’s us against the ducks. Ducks are sweet looking. Ducks are cute- when they’re swimming in ponds at the park- or waddling across the road. They make us feel warm and fuzzy- until they’re swimming in your pool. This morning while sipping my coffee and enjoying the […]

Since 2018, the number of firm respondents that indicated having a website has climbed from 77% to 94% in 2021. It’s clear that many are jumping on this bandwagon in order to generate and convert leads. When speaking of online lead generation, a perfect landing page is the most important element. Law firm landing pages […]

The Blog Take-away: Google Searches for Businesses “Near Me” are on Rise.   Big TIME. Savvy Law Firm Owners need to take advantage of this development and shape a responsive Local SEO Strategy. Be honest- How many times have you typed something like this: “Chinese food near me;” “Oil change near me;” “Pet store near me;” […]