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Blog - Page 12

Strategic Planning for Law Firm Marketing
November 18, 2020

Strategic Planning for Law Firm Marketing

It’s no secret that the legal field is crowded, therefore standing out among a sea of law firms is challenging. Marketing is one of the...
Roadrunner Law Firm is a Member of PILMMA’s Coaching Program
September 9, 2020

Roadrunner Law Firm is a Member of PILMMA’s Coaching Program

Hi, my name is Eva Blazejewski? This is my partner, Heather Hansen. We have a two-attorney firm in Albuquerque, New Mexico, and we have been...
Artificial Intelligence: A New Frontier for Legal Marketers
August 12, 2020

Artificial Intelligence: A New Frontier for Legal Marketers

AI is already being used to support lawyers in research activities, analytics, litigation forecasting, and even document automation. In much the same way, artificial intelligence...
How to Battle Facebook’s Recent Restrictions
July 1, 2020

How to Battle Facebook’s Recent Restrictions

During the Coronavirus crisis, advertisers on Facebook have encountered a major new obstacle. With fewer Facebook employees working and more people browsing the Internet, Facebook...
Lawyers: How Long Should Your Marketing Videos Be?
July 1, 2020

Lawyers: How Long Should Your Marketing Videos Be?

The simple lawyerly answer is, “As long as it needs to be. “The better answer is not to worry about how long it is. Really....
Reopening Your Law Firm During Covid-19: Best Practices Checklist
July 1, 2020

Reopening Your Law Firm During Covid-19: Best Practices Checklist

When the Pandemic hit the United States, most states mandated some version of stay-at-home-orders. For many law firms, this meant transferring your practice to Remote...
Pivoting During A Crisis
July 1, 2020

Pivoting During A Crisis

While pivoting in the startup world means to shift to a new strategy, many believe it entails drastically changing your whole business. The truth is...
Be a Memory Maker &Get More of the Cases You Want – Referrals
July 1, 2020

Be a Memory Maker &Get More of the Cases You Want – Referrals

Referrals from previous clients usually make the best clients, but many lawyers struggle to capture these cases. How can you pivot your marketing to create...
What’s Your YouTube Strategy?
July 1, 2020

What’s Your YouTube Strategy?

A few tips from a recent PILMMA Webinar, with YouTube Marketing Expert, Cindy Speaker. There’s never been a more critical time to be Leveraging the...
Just Walk Backwards
July 1, 2020

Just Walk Backwards

(from my recently-published book, Just One Step: Walking Backwards to the Present on the Camino Trail) I’m a huge fan of Seinfeld – the show about...
Perfectionism & The Pandemic Can Derail Your Practice
July 1, 2020

Perfectionism & The Pandemic Can Derail Your Practice

Chaos in life happens to lawyers like everyone else. Despite the demanding and stressful nature of practicing law, unhappy circumstances have occurred — the pandemic...
Assessing Your Relationship with New Media
July 1, 2020

Assessing Your Relationship with New Media

We just entered a new decade once again. 2020 did, and will continue to bring unexpected challenges, and experiences to all our lives. The earlier...
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