PILMMA

Blog - Page 2

Converting Grassroots Marketing to Online Marketing
February 26, 2025

Converting Grassroots Marketing to Online Marketing

Early in my marketing career, I learned that people hire law firms based on emotions, not facts. Numerous studies support this concept, including research by...
7 Marketing Boosts for 2025
January 8, 2025

7 Marketing Boosts for 2025

As an advertising agency built for law firms, we act as financial advisors. A lot of our work is steering firms to get the most...
Why AI Education is Key to Future-Ready Legal Performances
December 11, 2024

Why AI Education is Key to Future-Ready Legal Performances

The legal profession is experiencing a shift as artificial intelligence (AI) becomes integrated into everyday processes. From conducting legal research to drafting legal briefs, AI...
The Top 6 Reasons Your Firm’s Branding Needs Video
November 13, 2024

The Top 6 Reasons Your Firm’s Branding Needs Video

There are tens of thousands of personal injury firms in the United States. With these numbers, it’s easy for a skilled firm to be forgotten...
Asynchronous Legal Teams in the Era of Climate Change
October 23, 2024

Asynchronous Legal Teams in the Era of Climate Change

By Stacie Monahan and Eric Sanchez, Maestro Strategic Partners Whether we like it or not, recent events have forced us to face the fact that...
What to Know About Lead Credits for Local Services Ads
August 7, 2024

What to Know About Lead Credits for Local Services Ads

Update: Unexpected Glitch in Automated Local Services Ads Credits Google's streamlined lead crediting process for Local Services Ads faced an unexpected hiccup recently. Advertisers received...
Interview Questions to Help Find and Hire Top Talent
July 24, 2024

Interview Questions to Help Find and Hire Top Talent

Hiring top talent is one of the greatest challenges most law firms face as they try to build and scale their law firms. Whether you...
6 Steps to Bringing Out the Best in Your Law Firm’s Employees
July 10, 2024

6 Steps to Bringing Out the Best in Your Law Firm’s Employees

High quality leadership is an essential element for growing a successful law firm.  The mindset and skillset for effective leadership is dynamic - and must...
Law Firm Management Strategies to Increase Your Firm’s Profits
June 26, 2024

Law Firm Management Strategies to Increase Your Firm’s Profits

For many law firms, the name of the game is signing more cases. Period. They are constantly evaluating this metric, asking “How many cases did...
Ethical Considerations in Law Firm Digital Marketing
June 19, 2024

Ethical Considerations in Law Firm Digital Marketing

As the legal industry continues to embrace digital marketing in 2024, law firms must navigate the complex landscape of ethical guidelines to maintain professionalism and...
Why Your Law Firm Can’t Afford an Outdated Website
June 12, 2024

Why Your Law Firm Can’t Afford an Outdated Website

In today’s digital-first world, your law firm’s website often serves as the initial handshake with potential clients. But is your website extending a firm, confident...
Eight Words to Transform Intake
June 5, 2024

Eight Words to Transform Intake

I’m often training intake professionals to focus their calls on the 4S Framework: Screen Sell Sign Schedule This simple framework recognizes that in addition to...
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