PILMMA

Blog - Page 27

The Magic of Questions
April 1, 2019

The Magic of Questions

I love questions. I believe in the power of questions. Questions are the path to growth. Questions are the leader’s tool of choice. Questions are...
Someone Left The Cake Out In The Rain…(and other Unsolved PILMMA Mysteries)
April 1, 2019

Someone Left The Cake Out In The Rain…(and other Unsolved PILMMA Mysteries)

MacArthur Park’s lyrics have been an unsolved mystery ever since songwriter Jimmy Webb put pen to paper to create this pop-rock classic. Many may be...
Video Marketing For Lawyers: Why Your Video Velocity Matters – Part 1
April 1, 2019

Video Marketing For Lawyers: Why Your Video Velocity Matters – Part 1

No, I’m not talking about your upload speed, about your bandwidth, about the speed at which your camera records your videos or about your memory...
Use Humor to Connect with Prospects and Increase Trust
March 13, 2019

Use Humor to Connect with Prospects and Increase Trust

If you want prospective clients to trust you and believe you, you must help them connect with you as a living, breathing human being.  Humor...
The Secret To Getting More Referrals…Continued from Last Months Article
March 1, 2019

The Secret To Getting More Referrals…Continued from Last Months Article

Last month we covered: Referral Rule: The Magic 60%... Firm Culture that Values Referrals… The Preeminence Theory… The Grandmother Test… You Must Give to Receive…...
New at PILMMA
March 1, 2019

New at PILMMA

Unlike usual, this month I’m not going to touch on mindset, motivation, and what it takes to be successful (directly). Rather, I want to talk...
Newsletters: To Print or Not to Print: That is the Question
March 1, 2019

Newsletters: To Print or Not to Print: That is the Question

This month I’ve decided to tackle the question raised by a number of PILMMA members recently: “Should I send my firm’s newsletter out by email...
Take Hold of Touchstone! Why Your Law Firm Needs Processes and Systems
March 1, 2019

Take Hold of Touchstone! Why Your Law Firm Needs Processes and Systems

In order to become and remain a successful and competitive law firm, you must create and continuously improve your Processes. In a nutshell, failure to...
Handling Online Reviews of Your Law Firm in 3 Steps
March 1, 2019

Handling Online Reviews of Your Law Firm in 3 Steps

Law firm reputation management represents a powerful marketing opportunity for lawyers. Whether it’s a scathing one-star rebuke of your staff on Facebook, or a glowing...
Learning Happens in the Present
March 1, 2019

Learning Happens in the Present

If you’ve read or followed me for even a short time, you’ll know how much I believe in and embrace the power of being present...
SEO Gone Wild: The Need For Vendor Accountability
March 1, 2019

SEO Gone Wild: The Need For Vendor Accountability

I’ve watched so much money go down the drain because of businesses being tied into long-term contracts. And I understand, “it takes time, blah, blah,...
How I Almost Got Attacked On The Beach In St. Maarten For My Video Marketing Efforts
March 1, 2019

How I Almost Got Attacked On The Beach In St. Maarten For My Video Marketing Efforts

A True Story… By now you know that my wife loves to pick seashells. We vacation in warm places with pretty beaches. During a visit...
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