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Blog - Page 5

Tips for Posting High Quality Instagram Reels
September 27, 2023

Tips for Posting High Quality Instagram Reels

*PRO TIP: Instagram prides itself on its algorithm transparency and explainability. To stay up to date on the latest changes and important information from the...
Artificial Intelligence: Don’t Forget to be Human
September 20, 2023

Artificial Intelligence: Don’t Forget to be Human

AI (artificial intelligence) is one of the shiny new objects. I support AI for all things including conversion, client care, attorney, paralegal productivity, etc. However,...
ICYMI Management Roundtable Review
September 13, 2023

ICYMI Management Roundtable Review

This month, we’re excited to bring you the key takeaways from one of our most recent PILMMA Management Roundtable discussions. Facilitated by Micki Love (President...
The KPIs You Should Be Watching Obsessively
September 6, 2023

The KPIs You Should Be Watching Obsessively

In July’s PILMMA Marketing Roundtable, Cassidy Lewis sat down with Marketing Director Mike Wells from GOLDLAW to discuss KPIs. Mike manages an amazing team of...
7 Strategies to Get New Cases Out of Past Clients
August 23, 2023

7 Strategies to Get New Cases Out of Past Clients

It may surprise you to know that our most recent consumer research shows that even though many consumers are almost addicted to their phones and...
The Value and Best Practices of Continued Client Engagement
August 16, 2023

The Value and Best Practices of Continued Client Engagement

We sometimes hear from law firm clients who are frustrated that a previous client of theirs turned to another law firm for a service that...
5 Questions to Ask Before You Join Any Mastermind
August 9, 2023

5 Questions to Ask Before You Join Any Mastermind

Lots of lawyers are joining Mastermind Groups these days, and with good reason. A genuine Mastermind Group that’s put together carefully and runs well yields...
7 Tips for Hiring a Marketing Director
July 26, 2023

7 Tips for Hiring a Marketing Director

"How do I hire a Marketing Director?" “How do I train them?” “What do I feed it?” Ok - I might not get the last...
Why Billboards Aren’t Dead
July 5, 2023

Why Billboards Aren’t Dead

I recently received an email from a marketer telling me that Billboards are “Dead,” and advocating that law firms stop using billboards in favor of...
ChatGPT for Law Firms: The Power and the Pitfalls
June 7, 2023

ChatGPT for Law Firms: The Power and the Pitfalls

First let’s start with the good news. ChatGPT and open AI have taken the world by storm since the sophisticated Artificial Intelligence platforms emerged 6...
Social Media Collaborations to Fill the Potential TikTok Void
May 31, 2023

Social Media Collaborations to Fill the Potential TikTok Void

The Tiktok ban has the potential to devastate many law firms’ marketing strategies. Here's how you can avoid being one of those affected. I’m sure...
The Changing Landscape of Remote Employment
May 3, 2023

The Changing Landscape of Remote Employment

While OFFSHORE REMOTE HIRING IS ON THE RISE, MORE Businesses are bringing their U.S. Employees Back to the Office.   We all remember how it...
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