MacArthur Park’s lyrics have been an unsolved mystery ever since songwriter Jimmy Webb put pen to paper to create this pop-rock classic. Many may be too young to remember the song’s first singer: Richard Harris, in 1968; Then there was Donna Summer who topped the Billboard charts with this sad non-ditty, and more recently even Carrie Underwood has taken a shot at revitalizing this classic.
But regardless of who the singer is, the lyrics have remained an enigma for many; I mean, who really knows what “someone left my cake out in the rain” really means????
Which brings me to the point of all this speculation. At a recent PILMMA quarterly goals staff meeting, we decided to crunch our numbers and see how many of our members are using the various PILMMA benefits we offer. For example, every month our incredibly talented graphic designer, Courtney, puts together tons of Organic Content, including fresh Swipe and Deploy newsletters, original Greeting Cards, social media posts, etc. These are free to our members and right there waiting for each of you in the member’s toolkit.
We had just assumed most of our members were downloading these materials every month, particularly since they were being designed for them. But guess what? Only 1 out of 10 PILMMA members are checking out these marketing resources each month!
While we can’t know for certain exactly why this is happening, we decided to make sure that everyone knows these materials exist— that they are being created for You and that they are waiting for you to Swipe and Deploy in your own practices each month.
Some items in your toolkit :
Online Marketing Files for your Firm’s Social Media Pages
Holiday Cards to Send to your Clients
A ready-made Newsletter
You know that ideal clients hire lawyers that they know, like and trust. They refer their friends and families to the law firm they know, like and trust— to the one that stays in touch with them, and remains present in their lives. That’s why these materials are so important; they have the potential to help you stay relevant and real to your clients. They have the potential to keep you on your client’s minds so that when they or their friends need representation, it’s you that comes to their minds But, as Ken says, potential doesn’t produce results; only action does!
PILMMA’s commitment to our members has never been stronger. We truly want to see you succeed. We want to see all of our members experience the kind of growth and success that increases dramatically year after year. Building relationships with your clients through sharing this kind of content with them is important. It costs very little and can produce results exponentially. That’s why Ken makes creating these materials for our members a monthly priority at PILMMA.
Isn’t it time you took a few minutes and checked these resources out for yourself? If you have issues finding these resources, just let us know, and we will walk you through the process to make sure you are able to find them so you can start implementing them in your own firm. Don’t leave your cake out in the rain… bring it inside and share it with your clients. What have you to got to lose? Our materials are free, and there’s no melted green icing either!
