February is the month of love—which begs the big question: Are you “spreading the love” to your clients? What I mean is, are you taking steps to reach out to your clients and show that they are important to you? Are you sending them cards, newsletters, and cool swag, etc.? Do you have a systematic way of “spreading the Love,” from initial sign-up, throughout the representation, and most importantly, after representation? Are you taking action so that you have Top of Mind Awareness in the minds of your current and past clients, as well as attorney referral sources in your community?
Top of Mind Awareness isn’t automatic, but it can be cultivated. Once the representation is over, we’d like to think our great legal work permanently speaks for itself, and that our clients will remember us long after the successful representation is over. We’d like to think that they will certainly share our contact info with their friends and family in the years to come. Alas, no matter how memorable we’d like to think we are, the reality is we really aren’t that memorable. Our past clients are busy putting their lives back together and moving on. The likelihood is that they will forget what you did for them or to share your firm’s information with others without gentle reminders, nudging, and continued contact.
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Claim your Free Law Firm Growth Strategy Session
If you want to see your sign-ups increase and your law practice grow, there is no substitute for the Power of Referrals-Energy spent building client relationships, and nurturing these folks into Raving Fans that refer their friends and family to you is time well spent! Referrals are Marketing Gold – the gift that just keeps giving, costs very little, and isn’t nearly as mysterious as GOOGLE Analytics. While I do not intend to minimize the importance of online marketing for your law firm’s marketing portfolio, it should never eclipse your Grass Roots Marketing. Most of us, with the exception of hermits and Oscar the Grouch, appreciate feeling cared about, noticed, and remembered. Your clients are no exception. And although emails are great, don’t forget that just like we did as kids, people still enjoy receiving a letter, card, or small gift in the mail (instead of the typical stacks of bills and advertising circulars).
Claim your Free Law Firm Strategy Session
Claim your Free Law Firm Strategy Session
With that in mind, make sure you aren’t missing out on the wonderful Client Cards and Client Newsletters that PILMMA’s own talented In-House Graphics Artist, Sierra Sauskojus, creates for YOU every month !!! There’s Valentines this month, St. Patty’s Day next month, and a host of other holidays and celebratory cards that are being created Just For You every single month throughout the year. (see: We Love our clients, too!!!)
In fact, Sierra creates different cards every month, so there’s no excuse not to be taking advantage of this Marketing Resource to reach out to and nurture your ongoing and past clients- and any referring attorneys, or other referral sources in your “network.”
All you have to do is go to your Members ONLY Toolkit and then Swipe and Deploy these resources, adding your firm’s name/contact info. SIMPLE. And to make it even easier, for a minimal fee, PILMMA will even add all your firm info for you; Just let Darlene, our Members Specialist, know if you want to start having these cards personalized for you! darlene@pilmma.org. Like Ken always says: We really are Dedicated to Your Success, and we are happy to help you “Spread the LOVE!” ◆
