It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web, and while video marketing is frequently an afterthought, the truth is that its value demands a front-runner position in your law firm’s content marketing plan.
There are many reasons why video and content marketing is essential to your future marketing mix. One is improved SEO. In fact, according to Comscore, adding a video to your website can increase the chance of front-page Google results by 53 times. Video has been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content overload for consumers, capturing attention is key. Audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts. Videos also have a high retention rate. Sixty-five percent of viewers watch more than 3/4 of a video which is more than we can say about text-based content. And recent research shows that 71 percent of marketers say video conversion rates outperform other marketing content.
But the question is: how can I afford to hire someone to do these videos or how can I figure out how to do it myself?
In the following paragraphs, I’m going to give you two key easy, economical software platforms that you can use to make your videos and create video content to help fill out your marketing content.
Bigview.tv is a very economical software platform that allows you to create polished videos in minutes. You can drop and drag images, video shots, tweets, and even storyboard timelines over music. You can add motion tilting. You can insert tweet testimonials. It also has a great teleprompter built in so that you can get in front of your iPhone or your webcam and do your videos in a smooth and interesting way.
A second software platform to consider is Lumen5. This new software allows you to take any text and feed it into the software to create a video. You can simply enter a link to an article or blog post, and Lumen5 will automatically fetch the content and populate your storyboard! For a more automated approach, simply plug RSS feeds and generate a video automatically every day.
If your content is offline documents, simply copy and paste the text into Lumen5 to begin building your video. This innovative software can help you create engaging and fresh content without spending hours trying to do so from scratch.
Both bigview.tv and Lumen5 are very economical and cost less than $50.00 per month.
You can easily push these videos out to Instagram, Facebook, Twitter and post on your website to get more engagement and great content in your marketing mix.
You may be wondering about the subject matter to cover in these videos. Frankly, you can take anything from your blogs, FAQs, charitable events, etc. and create great video content. Think about the ideal client you are trying to reach and try to cover areas that you think would interest them. It could even include anything that’s currently in the news. For example, you could hijack a news article and turn it into a video, adding your take or opinion. The possibilities are endless.
So, I encourage each of you to at least try out these two top software platforms and start creating great content quickly, while also saving all the money you’d otherwise be paying a third-party vendor.
