Episode 232:

Welcome to episode 232 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with RJon Robins, an 8-figure entrepreneur, licensed attorney, and author.
RJon started How to Manage a Small Law Firm from his kitchen table when he was flat broke in 2009 before embarking on the National Small Business Success CLE Tour in 2010, where he was sponsored by Microsoft and LexisNexis. Since spending more nights on the road than at home in 2010, RJon has achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in the country as members. Operating in multiple countries, he works in the business about 90 days a year and spends the other 170 workdays launching new, instantly profitable business ventures.

His company has been recognized by INC Magazine as one of the 5000 Fastest Growing Companies in the country every year since 2015 and has been named an INC Best Place to Work.

Today, he is the author of the #1 Amazon Bestselling books The Automatic Marketing Machine and Profit First For Lawyers, which has sold over 25,000 copies. He speaks to thousands of law firm owners every year on his proprietary framework The Doctrine of Sacrifice vs. The Doctrine of Profit to help them break free from the mindset that suffering is required to build a profitable business and to truly define the meaning of profit.

What you’ll learn about in this episode:
1. Business Plan Importance:
  • Necessity of a detailed business plan
  • Includes marketing, sales, production, people, physical plant, financial controls, and owner goals
2. Engineering the Position:
  • Design positions to be profitable
  • Plan ahead rather than hiring out of desperation
3. Recruitment and Job Descriptions:
  • Create persuasive job descriptions
  • Use strategic recruiting methods to find A players and filter out unsuitable candidates
4. Onboarding Process:
  • Importance of a thorough onboarding process
  • Ideally investing a month to set new hires up for success, including detailed training and integration into the firm’s culture
5. Interviewing and Hiring Strategy:
  • Multi-step interview process involving different perspectives
  • Use of written quizzes and interviews by colleagues and significant others to assess cultural and professional compatibility
Additional Resources: