Episode 45:

Erik Pickering has over 25 years of experience in running and growing businesses. As President of the Consumer Division of First Advantage Corporation, he ran two data business units: US Search and the Home Owners Club. At Bridgewater Associates, the world’s largest hedge fund, his responsibilities included research data operations, trading desk oversight, and company-wide security. Prior to that he also worked at Amazon.com, Booz Allen Hamilton, and Procter & Gamble. He earned a BS in Mechanical Engineering from the University of Washington, and an MBA from Harvard Business School.

What you’ll learn about in this episode:

  • Erik’s journey into entrepreneurship in the data space
  • How Erik broke Tracers into the legal market and grew it by 50% in 18 months
  • Major hurdles Erik encountered while growing his business, and what legal practices can take away from his experiences
  • How to build a practice that aligns with your vision
  • The importance of core values and the role they play as you build your law firm
  • How the global pandemic impacted Erik’s business, and the resulting trends he sees today
  • What to look for in top talent as the rehiring process slowly begins


Additional Resources: