Maddy Martin is the head of growth and education for Smith.ai, which provides law firm communication services, including their virtual receptionist & intake service, web chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO & content marketing, social media, comarketing, and event marketing.
What you’ll learn about in this episode:
- Maddy’s background in SEO and marketing
- The latest trends and strategies in digital marketing for law firms
- How to improve your firm’s responsiveness to potential clients
- What Smith.ai does and why it is more economical than hiring a full-time marketer
- How to prepare your firm for the heightened standards of client service