Episode 75:

Client-Centric Marketing, with Mark Schaefer

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world.

His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

What you’ll learn about in this episode:

  • Marketing lies: the battle between consumers and marketers
  • How emotional connection and marketing go hand-in-hand
  • Why you should always make your clients the “hero” of the story
  • The most effective methods of marketing in today’s climate
  • Why being “of the community,” instead of “from the community” makes a big difference to today’s consumers
  • What is consensual marketing
  • What should you be doing to ensure your marketing is customer-centered 

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