Welcome to episode 156 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Gary Sarner and they talk about radio, the secret media powerhouse, and how to utilize it for your marketing strategy.
In broadcast since 1987, Gary Sarner is a legal marketing expert who knows how to construct a winning media campaign. There’s a reason that Gary named his media strategy company ROI360+. It’s because Gary and his team are focused on strategies that will maximize their clients’ return on investment. These strategies center around under-utilized channels that deliver more bang for your buck—channels like radio. After all, accidents happen on the road, and there’s no television in your car!
What you’ll learn about in this episode:
- How Gary got started with ROI360+
- They key to winning in marketing
- What it truly means to get an endorsement
- The benefits of using radio advertising to market your firm
- The questions to ask when hiring a radio advertiser
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