Why Lawyers Fail to Convert New Callers Into New Clients
This book is about the crucial but often missing link between expensive professional skills and actually closing the sale – getting the client!
In personal injury law, the intake specialist is crucial to your success and this is where many lawyers drop the ball. Most lawyers will spend a ton of money on marketing their firms and neglect the back end. This book is about the crucial but often missing link between expensive professional skills and actually closing the sale - getting the client!
Here's the sad truth: you can be highly skilled, beautifully equipped, have top-notch staff, run killer ads and second-to-none marketing campaigns, and STILL miss out on actually doing business with the customer... if people aren't trained to use the phone correctly. If the phone isn't working right, you'll have:
- Fewer appointments scheduled
- Fewer appointments showing up
- More surprise "No-Shows"
- Fewer sales
- Reduced ROI
That first phone interaction after all of your correct marketing, screening and qualifying can literally be either the deal maker for deal breaker. As can the correct follow up.