AI is already being used to support lawyers in research activities, analytics, litigation forecasting, and even document automation. In much the same way, artificial intelligence can handle the capture and analysis of customer data, predictive forecasting of customer behavior, and some marketing content automation on law firms’ websites.
Dynamic Micro-Segmentation
AI can take customer segmentation to a level that no human marketer is logistically capable of. While marketers can draw up a general overview of your customer segments at any given time, AI can segment your site visitors in real time, mapping each individual customer’s journey. This dynamic micro-segmentation paired with predictive algorithms creates an optimal customer experience for each visitor to your website.
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Predictive Analytics
Artificial intelligence is quickly becoming more adept at anticipating human behavior than humans are. AI predictive analytics can assess customer’s past and current behavior patterns and predict their motivations, needs, and future actions. All of these insights can be used to supercharge targeted marketing campaigns and personalize the experience of individual site users.
Deep Learning
Deep learning architecture uses layers of artificial “neural networks” to mimic the activities of the human brain. Like the human brain, deep learning works on a trial-and-error basis, but much more rapidly. Using deep learning, AI can process and analyze enormous quantities of customer data without human operators. This capacity empowers legal marketers to respond quickly to changing trends and customer expectations and to continually optimize marketing campaigns.
Areas Where AI Can Upgrade Market Intelligence
AI can be used across marketing strategies – wherever you want to make more intelligent use of data, including:
- Websites
- Chatbots
- Social media
- CRM Pricing
- Ad buying
- Content curation
- Predictive pitching
Morgan & Co. Knows Intelligent Marketing
Like many traditional business sectors, law firms have been slow to adopt AI as part of their marketing strategies. There’s a steep learning curve that most busy firms simply don’t have the time to undertake. Morgan & Co. has been deep in data analytics and intelligent marketing for years, and we’ve worked with diverse industries to make the most of cutting-edge tools and strategies. Contact our team to learn how we can help you.
ABOUT THE AUTHOR
Eric Morgan
Founded in 1997 and based in New Orleans, Morgan & Co. has grown into one of the top ad agencies in the region. They successfully manage offline, digital advertising, non-traditional media strategies and media buys for well-known brands like Children’s Hospital, Touro, Morris Bart, LLC, Zea Rotisserie & Bar, Ruby Sunshine, Broussard’s, Louisiana Office Of Tourism, Hotel Monteleone, and Visit Baton Rouge.
They possess an intense knowledge of their clients’ industries and are skilled in all facets of audience analysis. They use smart media strategy that incorporates new ideas and hard-nosed media buying. All supported by analytics that captures a true Return On Investment (ROI).
