Reading Time: 4 minutesTLDR; RADIO MARKETING ISN’T DEAD!!! Law firms can and should market on local radio stations – if you want to reach more people in your market, and sign more cases. Let’s start with the research. First, Why Bother with Radio? The answer is...
Reading Time: 6 minutesContributed by Kerri Coby White I didn’t set out to become an expert in legal intake. Like many looking to generate cases for a law firm (including attorneys themselves), I didn’t see the matter of intake as an obstacle to success and growth...
Reading Time: 3 minutesThanksgiving is here! It’s time for Feasting – with copious amounts of food, spread out on tables shared with our closest friends and family. No matter how trying the times, or the varied circumstances we may find ourselves in this year,...
Reading Time: 3 minutesHow do you reach the most prospects interested in your legal services? What is the most profitable marketing channel? What will give your law firm the most ROI? The common denominator is…diversification. In other words, ‘do not put all...
Reading Time: 2 minutesStudies show that 20% of your client base will refer new business to you, even if you do nothing. Another 20% will never refer cases to you, no matter what you do. The remaining 60% will send you referral business – IF……. you create a referral...
Reading Time: 3 minutesThe Thanksgiving season gives you, as a law firm owner, a unique opportunity to build your brand, and ultimately, sign more cases. This is a season that abounds with feel-good/do-good marketing opportunities; It’s a win-win, but only if you get...
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