Digital Marketing Deep Dive – What’s Working for Attorneys in 2026 By Tanner Jones There are an outstanding number of legal digital marketing options in the vast world of marketing. It can be difficult to know at times what is working for law firms and why. Consultwebs has prepared a mid-year report detailing exactly what […]
Building a Law Firm Tech Stack That Grows With Your Firm
Building a Law Firm Tech Stack That Grows With Your Firm Technology has become one of the biggest investments a law firm makes, but it’s also one of the easiest places to overspend. As firms grow, they often solve new challenges by adding another piece of software. Need better intake? Buy a new CRM. Want […]
The Case Is Won at Intake
The Case Is Won at Intake Why the first five minutes decide whether a client ever refers you By Paul Granieri, Director of Operations and Technology at Freeburg & Granieri, and Founder of Granieri Legal Consulting I did not come up through the law. I spent my career in technology and sales, building and selling […]
You Don’t Need More Money. You Need Better Alignment
You Don’t Need More Money. You Need Better Alignment Marketing leaders are under more pressure than ever to justify growth. Budgets are scrutinized while revenue targets continue to climb. Leadership teams want forecasts they can trust. Yet many organizations are spending more on marketing while becoming less confident about what that investment is producing. Campaigns […]
Who’s Doing the Work While You’re Away? The Staffing Problem Holding Law Firms Back
Who’s Doing the Work While You’re Away? The Staffing Problem Holding Law Firms Back One of the biggest challenges for growing law firms isn’t finding more clients, it’s building a team that keeps the firm running when the attorney isn’t available. Too many firms depend on one person to answer client questions, move cases forward, […]
AI Search Is Changing How Clients Find Lawyers—Is Your Firm Prepared?
AI Search Is Changing How Clients Find Lawyers—Is Your Firm Prepared? Artificial intelligence is changing the way people search for information online—including how they find legal representation. For years, law firms have focused on improving their rankings on traditional search engines by investing in SEO, creating valuable content, and optimizing their websites. Those strategies are […]
Is Your Law Firm Ready for AI? Start With Your Website
Is Your Law Firm Ready for AI? Start With Your Website Artificial intelligence has quickly become one of the biggest conversations in legal marketing. Law firms are experimenting with AI to draft content, summarize documents, automate intake, answer client questions, and improve internal efficiency. Vendors promise smarter chatbots, better lead qualification, and marketing tools powered […]
The Cybersecurity Risks Most Law Firm Owners Don’t Think About Until It’s Too Late
The Cybersecurity Risks Most Law Firm Owners Don’t Think About Until It’s Too Late Most law firm owners worry about the obvious threats to their business. They worry about case volume. They worry about hiring. They worry about competitors entering their market. They worry about keeping their team productive and profitable. Cybersecurity rarely makes the […]
From PPC Waste to Marketing ROI
From PPC Waste to Marketing ROI How Optimizing Client Experience Protects and Multiplies Law Firm Marketing Spend Executive Summary In today’s hyper-competitive environment, law firms that serve consumer clients—particularly in areas like personal injury, family law, criminal defense, workers’ compensation, disability, and immigration—must dedicate a significant percentage of their revenues to marketing just to stay […]
Why Personal Injury Law Firms Take 7 to 8 Weeks to Hire and What the Best Firms Do Differently
Why Personal Injury Law Firms Take 7 to 8 Weeks to Hire and What the Best Firms Do Differently There is a moment most personal injury firm owners know well. You are sitting across from a candidate who seems decent. Not great. Decent. They have the right experience on paper, they interviewed reasonably well, and […]
Google’s New Review Policies: What Firms Need to Know About Client Feedback
Google’s New Review Policies: What Firms Need to Know About Client Feedback Google recently introduced new policies that directly impact how law firms request and manage client reviews. The update makes one thing clear: practices that influence, control, or “shape” reviews are no longer acceptable. This includes pressuring employees to generate reviews or encouraging feedback […]
Apple Maps Advertisements Are Coming. Is Your Law Firm Ready to Be Found?
Apple Maps Advertisements Are Coming. Is Your Law Firm Ready to Be Found? By Clemente Guido For years, Apple Maps has been a quiet but powerful driver of local discovery, especially for iPhone, Siri, and CarPlay users. Now, it is about to change in a big way. Apple has officially announced that advertisements are coming […]
