by Eric Morgan | Mar 15, 2023 | Law Firm Marketing, News
Reading Time: 3 minutesSocial media content continues to grow as a way for brands to connect with and educate audiences. For law firms, being active on social media can serve to further increase brand awareness and usher prospects through the decision-making process...
by Tanner Jones | Mar 8, 2023 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesIs your firm looking for any of the following? Increase internal efficiencies Fortify client satisfaction Improve retention rate Boost overall number of cases Then, this blog post is for you! As the legal industry continues to evolve in a...
by Ken Hardison | Mar 1, 2023 | Law Firm Marketing, News
Reading Time: 5 minutesToday’s Successful Law Firm Marketing requires law firm owners to have a host of tools in their proverbial “toolbox.” Studies have shown that you need to touch a prospect or consumer twenty times or more in order for them to remember who you are...
by Tiana Hinnant-Hardison | Feb 22, 2023 | Law Firm Marketing, News
Reading Time: 5 minutesUnless you have spent the last several months under a giant boulder or the Blarney stone, then you are aware of two current events that have generated quite a buzz in recent months. It was all about Murder, Mystery, and Espionage – the...
by Tiana Hinnant-Hardison | Feb 16, 2023 | Law Firm Marketing, News
Reading Time: 3 minutesOn this auspicious day – filled with flowers, candy hearts, cupids, and an excess of chocolate, it is only fitting to take a look back… Englishman Richard Barrow Cadbury (that last name sounds familiar, doesn’t it?) and his younger brother...
by Tanner Jones | Feb 8, 2023 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesUnlock the power of language with ChatGPT, the cutting-edge AI technology revolutionizing how we communicate and work. ChatGPT is disrupting every industry, and the legal profession is no exception. To illustrate just how massive its impact is,...
by Eric Morgan | Feb 1, 2023 | Law Firm Marketing, News
Reading Time: 3 minutesThe tech world is throwing a multi-billion dollar wrench in the ad industry, and for law firms who employ targeted online advertising, now’s the time to act. By 2024, Google and other major tech companies will phase out third-party “cookies,”...
by Ken & Tiana Hardison | Jan 18, 2023 | Law Firm Marketing, News
Reading Time: 4 minutesSome of you may think that radio marketing is dead these days, given the current popularity of Spotify, podcasts, and other streaming platforms. Not so! Many law firm owners are getting great ROI with local radio advertising. In reality, many...
by Tiana Hinnant-Hardison | Jan 11, 2023 | Law Firm Marketing, News
Reading Time: 4 minutesI love Social Media Marketing, don’t get me wrong. And unless and until Consumer behaviors pivot substantially, you need a visible presence on all the top Social Media Platforms as one of the tools in your Marketing Toolbox. Videos that inform,...
by Eric Morgan | Jan 4, 2023 | Law Firm Management, Law Firm Marketing, News
Reading Time: 3 minutesAs one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story. The new year provides a unique opportunity to take stock of your advertising and how...
by Tanner Jones | Dec 14, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesThe holidays are right around the corner, and many people are thinking of ways to give back. It’s a wonderful time to support your community and help others. But giving back doesn’t have to happen during the holidays! Lawyers have so...
by Eric Morgan | Dec 7, 2022 | Law Firm Marketing, News
Reading Time: 4 minutesA common question I get—especially from small and mid-sized law firms—is how to get started with a marketing campaign. “Should we run ads on TV, transit, or online?” they often ask. Effective marketing doesn’t come with a one-size-fits-all tag,...
by GrowPath | Nov 30, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 14 minutesIntakes are the life blood of a law firm. If you think of marketing as the roots of the firm, intakes are nutrients they carry. When we work with firms, we get a good picture of how their system is operating. One thing we see more often than...
by Tiana Hinnant-Hardison | Nov 16, 2022 | Law Firm Marketing, News
Reading Time: 3 minutesThe Whack-a-Mole Approach: When I was a kid I loved playing Whack-a-Mole at the arcade. I remember grabbing the little hammer – and giving it all I had, blasting those mole heads as hard as I could. The trouble, of course, is that I never knew...
by Tanner Jones | Nov 2, 2022 | Law Firm Marketing, News
Reading Time: 4 minutesShould lawyers be on TikTok? More to the point, how can lawyers leverage the most out of this popular app? Dive in to find all the answers…and a FREE Checklist! 🎁😎 What comes to mind when you think of TikTok? Maybe it’s trending dance videos,...
by Tiana Hinnant-Hardison | Oct 26, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesHappy, raving – fan clients are what we all want. Right? They make running your law firm less stressful, and they lead to more 5-star reviews and more referral-based cases. But we all know the drill – You can be busting your butt,...
by Ken Hardison | Oct 12, 2022 | Law Firm Marketing, News
Reading Time: 3 minutesOne of the biggest mistakes I see law firm owners making today is aiming for the wrong target or not really aiming at all. They are spending their marketing dollars hoping to attract great cases, but without a clear vision of exactly who they...
by Ken & Tiana Hardison | Oct 5, 2022 | Law Firm Marketing, News
Reading Time: 2 minutesBranding your law firm is important if you want to stand out from the rest of the competition. But it isn’t your end game – Law firms can and should craft and promote their Brand. But, many law firms waste their marketing dollars by...
by GrowPath | Sep 28, 2022 | Law Firm Marketing, News
Reading Time: 5 minutesYour law firm generates data. Fact. You have two choices. You can ignore that data and get no advantage, or you can analyze it and get better at running your firm as a business. Legal data analytics are a path to more clients, more profits, and...
by Ken & Tiana Hardison | Sep 21, 2022 | Law Firm Marketing, News
Reading Time: 2 minutesPushing out frequent engaging social media posts is a big part of today’s law firm marketing. If you aren’t posting loads of short video content, you are losing out to your competitors. Today’s prospective clients are looking for quick posts...
by Tanner Jones | Sep 14, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 3 minutesAs social media grows, one might think email is dead, but that’s far from the truth! Email marketing is a powerful and profitable tool for law firms. It is another way to remind your clients and prospects about your services, new updates,...
by Ken & Tiana Hardison | Aug 31, 2022 | Law Firm Marketing
Reading Time: 5 minutesHere’s an Easy Way to Start Signing More Cases- Let’s start with a basic premise- You gotta’ eat lunch, right? (Well, most days you do, unless you are up against a deadline, pounding out a brief, buried in prep for an upcoming trial, or the...
by Tiana Hinnant-Hardison | Aug 25, 2022 | Law Firm Marketing, News
Reading Time: 3 minutesYou work hard to make the phone ring and the last thing you need is to lose these valuable potential sign-ups. But lose them you will unless you are monitoring and tracking your dropped calls. In a perfect world, your Intake staff will promptly...
by GrowPath | Aug 10, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 8 minutesThe “Lean” management methodology is all about continuous improvement. It was popularized by Toyota and other manufacturers, but can be applied to any business – even those that provide services, such as law firms. It recommends focusing on your...
by Tanner Jones | Aug 3, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesServing a legal niche can be incredibly beneficial for law firms because they can differentiate themselves from competitors and drive more customers to your business. In today’s competitive arena, firms are looking for new business...
