Client Loyalty: Not the Same as Client Satisfaction

Client Loyalty: Not the Same as Client Satisfaction

This is part one of a three-part series. Excellent service leads to client satisfaction, which is an essential element in creating client loyalty; but, a client can be satisfied with the results and still feel no personal tie to you or your firm. The concept of client...
Yellow Pages: Why They Don’t Work Anymore

Yellow Pages: Why They Don’t Work Anymore

Within the next five years, Yellow Pages will be completely obsolete. It is arguable that this hasn’t happened already. Yellow Page response rates are steadily declining. Fewer people are using them every year. At the same time, the monthly cost to maintain your same...