by Steve Nober | Mar 20, 2019 | Law Firm Marketing, News
Whether you’re running a single event campaign or expanding into a mass tort, you must know who your target audience is and how to reach them. If you do the research up front, you can make smart decisions at the earliest possible moment when you’re planning your... 
by PILMMA Admin | Mar 13, 2019 | Law Firm Marketing, News, Tip of the Week
If you want prospective clients to trust you and believe you, you must help them connect with you as a living, breathing human being. Humor is one of the most powerful ways to form a strong emotional bond with prospects. It is an essential tool in persuasive... 
by Tanner Jones | Mar 6, 2019 | Law Firm Marketing, Lawyer Internet Marketing, Marketing Ideas, News
What Is Local SEO? Local SEO (Search Engine Optimization) is a way to target your customers at a local level at the exact time they are looking for a legal professional online. A lot of it crosses over with standard SEO, but some of it differs greatly. Let’s... 
by Ken Hardison | Feb 27, 2019 | Law Firm Management, News
Last week we had a Mastermind Group meeting in Ft Lauderdale and I was fortunate to take some time off while I was down there. Life is more relaxed now that I’m not running a multi-million-dollar law practice, day-to-day. But life is no less rewarding. I’m not... 
by Simon Aronowitz | Feb 26, 2019 | Best Practices, Law Firm Marketing, News, Testimonials
When attorney Seth Price walked through the conference room doors at the 2018 PILMMA Super Summit in St. Louis, Missouri, it was as one of the Association’s expert speakers for the annual event. In 2018 he was one of our teachers. Yet when Seth first walked through... 
by Ken Hardison | Feb 20, 2019 | Law Firm Marketing, News
In recent months I’ve been writing about how law firm owners can grow their caseload. A big part of that is having the right mindset to drive traffic, generate leads and follow-up like a superstar, in order to play the numbers game and convert some potential clients...
