by Tanner Jones | May 31, 2023 | Law Firm Marketing, News
Reading Time: 5 minutesThe Tiktok ban has the potential to devastate many law firms’ marketing strategies. Here’s how you can avoid being one of those affected. I’m sure you’ve seen the headlines: Tiktok might be on its way out. Due to foreign espionage and...
by Tiana Hinnant-Hardison | May 24, 2023 | Law Firm Management, News
Reading Time: 4 minutesLots of things in life are a mystery, like: How many licks does it take to get to the center of a Tootsie Roll lollipop? Why doesn’t Tarzan have a beard? Why are there 5 syllables in the word monosyllabic? Or even, Why do we fall in love with...
by Hamid Kohan | May 10, 2023 | Law Firm Management, Law Firm Marketing, News
Reading Time: 2 minutesIn today’s fast-paced world, staying competitive is essential for businesses of all kinds, and law firms are no exception. Being at the forefront of the legal industry the past 6 years, here at Legal Soft we’ve seen firsthand how virtual...
by Tiana Hinnant-Hardison | May 3, 2023 | Law Firm Management, News
Reading Time: 4 minutesWhile OFFSHORE REMOTE HIRING IS ON THE RISE, MORE Businesses are bringing their U.S. Employees Back to the Office. We all remember how it began: The horrific Covid pandemic hit our country with vengeance, and most businesses, including law...
by PILMMA Admin | Apr 26, 2023 | Law Firm Management, News
Reading Time: 4 minutesIt’s the process you want to fall in love with not the result that you’re looking for. Reaching goals takes time and hard work. If you only think about the goal you want to achieve you’ll get discouraged and bored with the process. It’s the...
by PILMMA Admin | Apr 19, 2023 | Law Firm Management, News
Reading Time: 4 minutesYou, as an Intake Specialist, have one of the most important positions in the law firm, whether you recognize it or not. Your work is critical to any law firm’s success. Your mindset and the actions you take as a result can turn your work from...
by Ken Hardison | Apr 12, 2023 | Law Firm Management, Law Firm Marketing, News
Reading Time: 6 minutesArtificial Intelligence (AI) has become one of the hottest topics taking the business world by storm. This cutting edged technology has tremendous applications for today’s law firms. Unlike the Metaverse, which garnered significant initial...
by PILMMA Admin | Apr 5, 2023 | Law Firm Marketing, News
Reading Time: 7 minutesArtificial intelligence (AI) is nothing new. From the C3PO in Star Wars to HAL 9000 in 2001: Space Odyssey, we’ve been equally fascinated by and fearful of AI since the concept first emerged in the science fiction genre. However, general...
by PILMMA Admin | Mar 29, 2023 | Law Firm Management, News
Reading Time: 3 minutesBefore you take any action to confront a difficult employee, I recommend you ask yourself these 10 questions: Is toxic leadership to blame for difficult employees acting out? It is important to ask if toxic leadership might be causing difficult...
by Tiana Hinnant-Hardison | Mar 22, 2023 | Law Firm Management, News
Reading Time: 5 minutesBad hires are something most of us are all too familiar with. It usually starts like this: We rush to fill a needed position because we are worried we are going to have an onslaught of disgruntled clients or a potential bar complaint. Other...
by Eric Morgan | Mar 15, 2023 | Law Firm Marketing, News
Reading Time: 3 minutesSocial media content continues to grow as a way for brands to connect with and educate audiences. For law firms, being active on social media can serve to further increase brand awareness and usher prospects through the decision-making process...
by Tanner Jones | Mar 8, 2023 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesIs your firm looking for any of the following? Increase internal efficiencies Fortify client satisfaction Improve retention rate Boost overall number of cases Then, this blog post is for you! As the legal industry continues to evolve in a...
by Ken Hardison | Mar 1, 2023 | Law Firm Marketing, News
Reading Time: 5 minutesToday’s Successful Law Firm Marketing requires law firm owners to have a host of tools in their proverbial “toolbox.” Studies have shown that you need to touch a prospect or consumer twenty times or more in order for them to remember who you are...
by Tiana Hinnant-Hardison | Feb 22, 2023 | Law Firm Marketing, News
Reading Time: 5 minutesUnless you have spent the last several months under a giant boulder or the Blarney stone, then you are aware of two current events that have generated quite a buzz in recent months. It was all about Murder, Mystery, and Espionage – the...
by Tiana Hinnant-Hardison | Feb 16, 2023 | Law Firm Marketing, News
Reading Time: 3 minutesOn this auspicious day – filled with flowers, candy hearts, cupids, and an excess of chocolate, it is only fitting to take a look back… Englishman Richard Barrow Cadbury (that last name sounds familiar, doesn’t it?) and his younger brother...
by Tanner Jones | Feb 8, 2023 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesUnlock the power of language with ChatGPT, the cutting-edge AI technology revolutionizing how we communicate and work. ChatGPT is disrupting every industry, and the legal profession is no exception. To illustrate just how massive its impact is,...
by Eric Morgan | Feb 1, 2023 | Law Firm Marketing, News
Reading Time: 3 minutesThe tech world is throwing a multi-billion dollar wrench in the ad industry, and for law firms who employ targeted online advertising, now’s the time to act. By 2024, Google and other major tech companies will phase out third-party “cookies,”...
by Tiana Hinnant-Hardison | Jan 25, 2023 | Law Firm Management, News
Reading Time: 5 minutesMost Law Firms are in the business of helping clients in crisis. Often clients reach out to you because they are going through one of the worst times in their lives and need your help. Many are in significant physical and emotional pain and may...
by Ken & Tiana Hardison | Jan 18, 2023 | Law Firm Marketing, News
Reading Time: 4 minutesSome of you may think that radio marketing is dead these days, given the current popularity of Spotify, podcasts, and other streaming platforms. Not so! Many law firm owners are getting great ROI with local radio advertising. In reality, many...
by Tiana Hinnant-Hardison | Jan 11, 2023 | Law Firm Marketing, News
Reading Time: 4 minutesI love Social Media Marketing, don’t get me wrong. And unless and until Consumer behaviors pivot substantially, you need a visible presence on all the top Social Media Platforms as one of the tools in your Marketing Toolbox. Videos that inform,...
by Eric Morgan | Jan 4, 2023 | Law Firm Management, Law Firm Marketing, News
Reading Time: 3 minutesAs one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story. The new year provides a unique opportunity to take stock of your advertising and how...
by Ken & Tiana Hardison | Dec 19, 2022 | Law Firm Management, News
Reading Time: 5 minutesSignificant, substantial and sustainable Law Firm Growth isn’t easy. It if were, every law firm owner in the country would have an 8-figure practice. But they don’t. The Vision for Success starts with the law firm owner. It’s your vision that...
by Tanner Jones | Dec 14, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesThe holidays are right around the corner, and many people are thinking of ways to give back. It’s a wonderful time to support your community and help others. But giving back doesn’t have to happen during the holidays! Lawyers have so...
by Eric Morgan | Dec 7, 2022 | Law Firm Marketing, News
Reading Time: 4 minutesA common question I get—especially from small and mid-sized law firms—is how to get started with a marketing campaign. “Should we run ads on TV, transit, or online?” they often ask. Effective marketing doesn’t come with a one-size-fits-all tag,...
by GrowPath | Nov 30, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 14 minutesIntakes are the life blood of a law firm. If you think of marketing as the roots of the firm, intakes are nutrients they carry. When we work with firms, we get a good picture of how their system is operating. One thing we see more often than...
