Reading Time: 3 minutesAs a society, we’ve become inseparable from our devices, and as consumers, we have expectations for the businesses we interact with on these devices. Combined, these patterns make social media an exceptional tool for building law firms. In the...
Reading Time: 5 minutesThe meteoric rise of OTT (over the top) advertising has revolutionized the way people consume content and single-handedly changed the television landscape. We commonly hear about cord cutters, individuals and households who are canceling their...
Reading Time: 4 minutesDefining Great Visual Content Visual content plays a crucial role in enhancing the impact of social media within your law firm’s marketing strategy. It’s essential to understand that most users on social platforms are primarily...
Reading Time: 4 minutesKPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can track to monitor performance, including hundreds...
Reading Time: 4 minutesIn today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law firm’s marketing strategy is designed to accomplish specific goals, such as...
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