by Eric Morgan | Aug 16, 2023 | Law Firm Marketing, News
Reading Time: 4 minutesWe sometimes hear from law firm clients who are frustrated that a previous client of theirs turned to another law firm for a service that the firm could have provided had the client only known it was an option. For example, let’s say your firm...
by Eric Morgan | Mar 15, 2023 | Law Firm Marketing, News
Reading Time: 3 minutesSocial media content continues to grow as a way for brands to connect with and educate audiences. For law firms, being active on social media can serve to further increase brand awareness and usher prospects through the decision-making process...
by Eric Morgan | Feb 1, 2023 | Law Firm Marketing, News
Reading Time: 3 minutesThe tech world is throwing a multi-billion dollar wrench in the ad industry, and for law firms who employ targeted online advertising, now’s the time to act. By 2024, Google and other major tech companies will phase out third-party “cookies,”...
by Eric Morgan | Jan 4, 2023 | Law Firm Management, Law Firm Marketing, News
Reading Time: 3 minutesAs one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story. The new year provides a unique opportunity to take stock of your advertising and how...
by Eric Morgan | Dec 7, 2022 | Law Firm Marketing, News
Reading Time: 4 minutesA common question I get—especially from small and mid-sized law firms—is how to get started with a marketing campaign. “Should we run ads on TV, transit, or online?” they often ask. Effective marketing doesn’t come with a one-size-fits-all tag,...
