by Eric Morgan | Sep 11, 2024 | Law Firm Marketing, News
Reading Time: 5 minutesThe meteoric rise of OTT (over the top) advertising has revolutionized the way people consume content and single-handedly changed the television landscape. We commonly hear about cord cutters, individuals and households who are canceling their...
by Eric Morgan | Apr 24, 2024 | Law Firm Marketing, News
Reading Time: 4 minutesDefining Great Visual Content Visual content plays a crucial role in enhancing the impact of social media within your law firm’s marketing strategy. It’s essential to understand that most users on social platforms are primarily...
by Eric Morgan | Jan 24, 2024 | Law Firm Marketing, News
Reading Time: 4 minutesKPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can track to monitor performance, including hundreds...
by Eric Morgan | Dec 20, 2023 | Law Firm Marketing, News
Reading Time: 4 minutesIn today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law firm’s marketing strategy is designed to accomplish specific goals, such as...
by Eric Morgan | Aug 16, 2023 | Law Firm Marketing, News
Reading Time: 4 minutesWe sometimes hear from law firm clients who are frustrated that a previous client of theirs turned to another law firm for a service that the firm could have provided had the client only known it was an option. For example, let’s say your firm...
