Master the art of storytelling in and out of the courtroom

Master the art of storytelling in and out of the courtroom

By Tanner Jones, Consultwebs Remember Atticus Finch from the classic ‘To Kill a Mockingbird?’ Or Vincent Gambini from the gem ‘My Cousin Vinny?’ Well, these characters are more similar than you might think. They’re storytellers. Although...
Why You Need Predictive Modeling in Marketing

Why You Need Predictive Modeling in Marketing

By Eric Morgan – Morgan & Co. WHAT IS PREDICTIVE MODELING For a few decades, accountability has been on the tip of tongues of every brand marketer and ad agency client. Whether marketing a law firm or promoting the latest SUV or pick-up truck, brands and...