by Tanner Jones | Feb 26, 2025 | Law Firm Marketing, News
Reading Time: 2 minutesEarly in my marketing career, I learned that people hire law firms based on emotions, not facts. Numerous studies support this concept, including research by Harvard Business School professor Gerald Zaltman, who found that 95% of our purchase... 
by Tanner Jones | Nov 13, 2024 | Law Firm Marketing, News
Reading Time: 4 minutesThere are tens of thousands of personal injury firms in the United States. With these numbers, it’s easy for a skilled firm to be forgotten or overlooked. Cut through the noise by creating high-quality, engaging video content for your audience.... 
by Tanner Jones | Aug 7, 2024 | Law Firm Marketing, News
Reading Time: 3 minutesUpdate: Unexpected Glitch in Automated Local Services Ads Credits Google’s streamlined lead crediting process for Local Services Ads faced an unexpected hiccup recently. Advertisers received erroneous notifications about receiving millions... 
by Tanner Jones | Jun 12, 2024 | Law Firm Marketing, News
Reading Time: 2 minutesIn today’s digital-first world, your law firm’s website often serves as the initial handshake with potential clients. But is your website extending a firm, confident grip, or does it seem like a hesitant, potentially outdated gesture? As you... 
by Tanner Jones | Apr 10, 2024 | Law Firm Marketing, News
Reading Time: 3 minutesTLDR: Diversifying your digital marketing investments is essential for your law firm’s success. Here’s why you shouldn’t put all your eggs in one basket but prioritize diversification. Check out the ROI from a 200+ firm case study! You’ve heard... 
