by Tanner Jones | May 31, 2023 | Law Firm Marketing, News
Reading Time: 5 minutesThe Tiktok ban has the potential to devastate many law firms’ marketing strategies. Here’s how you can avoid being one of those affected. I’m sure you’ve seen the headlines: Tiktok might be on its way out. Due to foreign espionage and...
by Tanner Jones | Mar 8, 2023 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesIs your firm looking for any of the following? Increase internal efficiencies Fortify client satisfaction Improve retention rate Boost overall number of cases Then, this blog post is for you! As the legal industry continues to evolve in a...
by Tanner Jones | Feb 8, 2023 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesUnlock the power of language with ChatGPT, the cutting-edge AI technology revolutionizing how we communicate and work. ChatGPT is disrupting every industry, and the legal profession is no exception. To illustrate just how massive its impact is,...
by Tanner Jones | Dec 14, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesThe holidays are right around the corner, and many people are thinking of ways to give back. It’s a wonderful time to support your community and help others. But giving back doesn’t have to happen during the holidays! Lawyers have so...
by Tanner Jones | Nov 2, 2022 | Law Firm Marketing, News
Reading Time: 4 minutesShould lawyers be on TikTok? More to the point, how can lawyers leverage the most out of this popular app? Dive in to find all the answers…and a FREE Checklist! 🎁😎 What comes to mind when you think of TikTok? Maybe it’s trending dance videos,...
by Tanner Jones | Sep 14, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 3 minutesAs social media grows, one might think email is dead, but that’s far from the truth! Email marketing is a powerful and profitable tool for law firms. It is another way to remind your clients and prospects about your services, new updates,...
by Tanner Jones | Aug 3, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesServing a legal niche can be incredibly beneficial for law firms because they can differentiate themselves from competitors and drive more customers to your business. In today’s competitive arena, firms are looking for new business...
by Tanner Jones | Jun 9, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesData is powerful because it allows you to make improvements as you go. Not only does it help you understand your customers’ behavior, but it also enables you to predict market behavior, streamline processes, and answer many of the questions you...
by Tanner Jones | Apr 6, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 5 minutesSince 2018, the number of firm respondents that indicated having a website has climbed from 77% to 94% in 2021. It’s clear that many are jumping on this bandwagon in order to generate and convert leads. When speaking of online lead generation, a...
by Tanner Jones | Mar 2, 2022 | Law Firm Marketing, News
Reading Time: 4 minutesRemember Atticus Finch from the classic ‘To Kill a Mockingbird?’ Or Vincent Gambini from the gem ‘My Cousin Vinny?’ Well, these characters are more similar than you might think. They’re storytellers. Although...
by Tanner Jones | Jan 12, 2022 | News
Reading Time: 4 minutesWait, what? We’re referring to Google’s multitask unified model, MUM. It’s one of Google’s latest search engine updates, launched in June 2021. Its purpose? Improve online search by being able to provide answers to complex queries. SEO and...
by Tanner Jones | Aug 24, 2021 | Law Firm Management, Law Firm Marketing, News
“Hey, Google, what’s voice search, and why is it important?” This is an example of a voice command, as used in voice search. Voice search allows the user to perform searches on the Internet, websites, and applications by announcing their...
by Tanner Jones | Jul 13, 2021 | Law Firm Management, Law Firm Marketing, News
How are keywords optimized? We know that content should add value. But what exactly gives content that additional push that makes it unforgettable (especially in the eyes of Google)? The answer is: keyword optimization. Law firms that have great content might think,...
by Tanner Jones | May 11, 2021 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutes The world has become increasingly virtual, and therefore you cannot rely on traditional legal marketing strategies to advertise your firm. As a lawyer who wants to boost visibility for your already established law practice, you...
by Tanner Jones | Apr 6, 2021 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutes Keyword cannibalization sounds like it’s pulled out of a horror movie – what is it? It basically means you have multiple posts that show up for a particular Google search request. It usually happens when we write so much that we...
by Tanner Jones | Feb 23, 2021 | Law Firm Management, Law Firm Marketing, News
Each year, the experts at Consultwebs compile insights and qualitative data about the legal services industry, to create our Legal Marketing Trends and Predictions Guide, and so it is with great pleasure that we share with you, one of the sections from this...
by Tanner Jones | Mar 26, 2020 | Law Firm Marketing, News
Everyone says they like their law firm’s website, but for the wrong reasons. They should love it because of the results it gets with clients, not based on the reaction it gets from non-clients. Imagine that you’ve invested your money in marketing your law firm. You...
by Tanner Jones | Feb 21, 2020 | Law Firm Marketing, Access Ally Content Type - Webinars, Marketing Ideas, Webinars
Reading Time: 29 minutes In this webinar, you’ll learn how to use digital advertising to achieve balanced growth for your law firm online, the truth about buying branded keywords and learn how to stay competitive in PPC, and actionable advice on how to improve...
by Tanner Jones | Feb 18, 2020 | Law Firm Marketing, News
When it comes to building your law firm’s book of business, marketing is always high on the list of effective strategies. But what makes marketing effective? And how can you ensure your law firm’s strategy is healthy? Let’s first define marketing, cover the basics of...
by Tanner Jones | Oct 14, 2019 | Webinars, Access Ally Content Type - Webinars
Tanner Jones, of Consultwebs, shares some of the very latest winning strategies for leveraging Google Ad and more. You will learn how to get your ideal clients into the funnel: — Keyword Tactics that Drive Targeted Leads to Your Firm! — Marketing Research...
by Tanner Jones | Jul 16, 2019 | Law Firm Marketing, Webinars
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by Tanner Jones | Jul 11, 2019 | Law Firm Marketing
There’s plenty of marketing advice available for lawyers. Some of it is good, and some of it is not so good. So who can you trust? What’s good legal marketing advice? We talked in detail about law firm marketing – real life, real-world situations – with...
by Tanner Jones | May 7, 2019 | News, Law Firm Marketing, Lawyer Internet Marketing
Reading Time: 8 minutes So you’re ready to market your law firm? You’re 100% prepared to increase your law firm’s brand awareness! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started. Well,...
by Tanner Jones | Apr 10, 2019 | News, Law Firm Marketing
The pay-per-click world seemed to implode a few weeks ago with the announcement that Google would be eliminating the Average Position metric in Google Ads. *Queue Panic* Average Position simply cannot go! Right? Right?? We discuss six important Google ads metrics more...
by Tanner Jones | Mar 6, 2019 | News, Law Firm Marketing, Lawyer Internet Marketing, Marketing Ideas
Reading Time: 4 minutes What Is Local SEO? Local SEO (Search Engine Optimization) is a way to target your customers at a local level at the exact time they are looking for a legal professional online. A lot of it crosses over with standard SEO, but some of it differs...
