by Tanner Jones | Jun 9, 2022 | Law Firm Management, Law Firm Marketing, News
Data is powerful because it allows you to make improvements as you go. Not only does it help you understand your customers’ behavior, but it also enables you to predict market behavior, streamline processes, and answer many of the questions you really need answered as...
by Tanner Jones | Aug 24, 2021 | Law Firm Management, Law Firm Marketing, News
“Hey, Google, what’s voice search, and why is it important?” This is an example of a voice command, as used in voice search. Voice search allows the user to perform searches on the Internet, websites, and applications by announcing their search query...
by Tanner Jones | Jul 13, 2021 | Law Firm Management, Law Firm Marketing, News
We know that content should add value. But what exactly gives content that additional push that makes it unforgettable (especially in the eyes of Google)? The answer is: keyword optimization. Law firms that have great content might think, “we’ve got it under control,...
by Tanner Jones | May 11, 2021 | Law Firm Management, Law Firm Marketing, News
The world has become increasingly virtual, and therefore you cannot rely on traditional legal marketing strategies to advertise your firm. As a lawyer who wants to boost visibility for your already established law practice, you understand that digital marketing...
by Tanner Jones | Apr 6, 2021 | Law Firm Management, Law Firm Marketing, News
Keyword cannibalization sounds like it’s pulled out of a horror movie – what is it? It basically means you have multiple posts that show up for a particular Google search request. It usually happens when we write so much that we start covering similar...
