Throughout the year, I’ve been sharing strategies with PILMMA members to help you get the best ROI from your marketing efforts. Sharing information and transparency of data are at the …
Reviewing 2019 and Looking Forward to 2020
Facebook Targeting for Lawyers
..plus, the marriage between prospecting and retargeting A key component of successful Facebook targeting for lawyers is defining a target demographic. The targeting capabilities of Facebook allow you to create …
Diversifying Your Practice With Mass Torts
When I’m speaking about mass torts around the country for Consumer Attorney Marketing Group, one of the common questions I hear from attorneys is about the timing of litigations. Firms want …
Buying Strategically to Stand Out Among Competitors
You wouldn’t enter a trial or negotiation without first knowing the defense strategy and it’s no different with purchasing media for your legal advertising campaign. Knowing how the big spenders …
2019 Marketing Review: Tools for Success
In today’s competitive legal market, you need a systematic scientific approach to your campaigns. A checkup of your early 2019 marketing should be done ASAP so you can make the …
