Grow your audience: Facebook targeting for lawyers

Grow your audience: Facebook targeting for lawyers

..plus, the marriage between prospecting and retargeting  A key component of successful Facebook targeting for lawyers is defining a target demographic. The targeting capabilities of Facebook allow you to create audiences with a high degree of granularity. As a...
Diversifying Your Practice with Mass Torts: Timing and Risk

Diversifying Your Practice with Mass Torts: Timing and Risk

When I’m speaking about mass torts around the country for Consumer Attorney Marketing Group, one of the common questions I hear from attorneys is about the timing of litigations. Firms want to know if it’s too late to get into a mass tort. Is it too late to get into...
Is Your Phone Protocol Costing You Clients?

Is Your Phone Protocol Costing You Clients?

If your staff is putting callers on three-minute holds or you’re sending incoming calls straight to voicemail after hours, you’re probably driving prospective clients straight to your competitor. You can have the most compelling creative and a strong marketing system...
Buying Strategically to Stand Out Among Competitors

Buying Strategically to Stand Out Among Competitors

You wouldn’t enter a trial or negotiation without first knowing the defense strategy and it’s no different with purchasing media for your legal advertising campaign. Knowing how the big spenders in your market are handling their media buying can help you make smart...