I’m a law firm principal, not a social media expert. But over time, I’ve found a simple way to consistently show up online and build trust with potential clients before …
Are you overthinking social media?
DON’T GO IT ALONE
Running a business is isolating and lonely. Charting unknown territories, solving unique problems, and facing uncertainties can feel deeply personal and overwhelming. Throw in a competitive industry such as legal …
Converting Grassroots Marketing to Online Marketing
Early in my marketing career, I learned that people hire law firms based on emotions, not facts. Numerous studies support this concept, including research by Harvard Business School professor Gerald …
7 Marketing Boosts for 2025
As an advertising agency built for law firms, we act as financial advisors. A lot of our work is steering firms to get the most out of their marketing investment …
Asynchronous Legal Teams in the Era of Climate Change
By Stacie Monahan and Eric Sanchez, Maestro Strategic Partners Whether we like it or not, recent events have forced us to face the fact that the increasing frequency and severity …
What to Know About Lead Credits for Local Services Ads
Update: Unexpected Glitch in Automated Local Services Ads Credits Google’s streamlined lead crediting process for Local Services Ads faced an unexpected hiccup recently. Advertisers received erroneous notifications about receiving millions …
Ethical Considerations in Law Firm Digital Marketing
As the legal industry continues to embrace digital marketing in 2024, law firms must navigate the complex landscape of ethical guidelines to maintain professionalism and compliance. Digital marketing offers unparalleled …
Why Your Law Firm Can’t Afford an Outdated Website
In today’s digital-first world, your law firm’s website often serves as the initial handshake with potential clients. But is your website extending a firm, confident grip, or does it seem …
Eight Words to Transform Intake
I’m often training intake professionals to focus their calls on the 4S Framework: Screen Sell Sign Schedule This simple framework recognizes that in addition to screening for criteria, the intake …
Costly Legal Marketing Misconceptions
We all make reasonable assumptions in life and business. We draw on our life experiences and make assumptions accordingly. Sometimes our assumptions are spot on. Sometimes they are dead wrong. …
Leverage Digital Marketing That Shows Results
Today, the most successful law firms clearly understand that they must invest capital in technology to enhance their digital capabilities. But, often, law firms are scared to dive into investments …
Ten KPIs Every Law Firm Should Track in 2024
KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can …
