Hiring Smarter: Why Nearshoring Should Be Part of Your 2026 Growth Strategy   If you want your law firm to grow in 2026, you need to change your approach to hiring. Not “work harder at it,” “spend more time on it,” or “post on more job boards.” You need to completely rewire your approach. But, […]

Google’s New “Message Fanout” Feature in Local Services Ads: What It Means for Law Firms by Rebeca Guerrero  Google has rolled out a major change to how message leads work in Local Services Ads (LSAs), and every law firm should know about it. The update, officially called “Message Fanout” (and shown to consumers as “Request […]

AI for PI: What Smart Firms Are Automating (and What They Shouldn’t) (Featuring a 30-Day Rollout Plan You Can Start Today) Before we dive in, remember this: the real transformation isn’t about the lawyer, it’s about the staff. Your intake reps, paralegals, and case managers are the heartbeat of every case. When they’re equipped with […]

Funding as a Tactical Tool in Active Cases Every plaintiff attorney has faced it: a client under financial stress pushing to settle early. Medical bills pile up, wages are lost, and day-to-day expenses become overwhelming. Even strong cases can lose value when clients can’t afford to wait. Traditionally, pre-settlement funding has been seen as a […]

Desktop Dominates AI Search Traffic. What Does That Mean for Law Firms? Artificial Intelligence is quickly changing how people find answers online. For law firms, this shift in search behavior represents both an opportunity and a challenge. Interestingly, 90% of AI Search referrals are coming from desktop devices, not mobile. That number may be surprising, […]

Why I Wrote a Book to Help Law Firms Succeed (Even If They Don’t Hire Me) When I decided to write Shore Up!, I had a goal to help law firms solve their staffing challenges, whether they worked with my company, Regents Remote Services, or not. I realized that the best way to help wasn’t […]

Finishing 2025 Strong and Influencing Momentum for 2026 Finishing 2025 strong reminds us that there are notable moments in time many of us have lived through that remain pivotal points in our lives and history. Things that change how we operate – how we think and behave as individuals and as a society. Think back […]

Redefining Plaintiff Funding: From Predatory to Powerful Plaintiff funding has long been a double-edged sword for attorneys and their clients. For plaintiff attorneys striving to do right by their clients, advising someone to choose between a 36% APR credit card or a “friendly” legal funder with compounding interest can feel like choosing the lesser of […]

From Referrals to Recognition: The Journey to Brand Transformation For personal injury law firms built on referrals, transitioning to direct marketing can feel overwhelming. While referral relationships provide steady case flow, they create dependency that limits growth potential. Our Brand Realization Program transforms referral-dependent practices into market leaders through a systematic process that builds authentic […]

Particularly as a plaintiff attorney, time on desk is decisive for the success of my practice. Reducing it means I am not just a good lawyer; I am a good businessperson. I want to be a good lawyer, and I want to run a great business. Joining PILMMA around 8 years ago was a commitment […]

By Eric Morgan The many strategic decisions you make today will define if your law firm thrives or stalls out. In the case of marketing, most firm owners are continuously faced with critical crossroads that can lead to market share and next month’s revenue goals. However, these crossroads have become more complex and paralyzing for […]

By Grant Brott Google’s AI Overviews are transforming legal searches, presenting both challenges and opportunities for attorneys. AI-generated answers now appear at the top of search results instead of traditional website links, directly addressing user queries and citing sources. This shift necessitates a strategic adaptation in digital marketing for law firms to maintain and enhance […]