Remote work has been a thing now for several years, but the debate about its impact on productivity and professional development rages on. Giant companies like JP Morgan Chase, and Alphabet continue to make news with their controversial efforts (at least for employees) to bring employees back to the office full time. Large organizations may […]
Is Phrase Match Losing Ground in Google Ads? Not So Fast for Law Firms
By Clemente Guido Lately, there has been a lot of buzz around Google Ads encouraging advertisers to shift toward broad match keywords. According to Google and many PPC experts, broad match is now smarter and more efficient when used with Smart Bidding. But if your law firm is running ads, the situation looks different. In […]
Weathering Google’s Storm
Law firms have long relied on Google ad campaigns to generate leads from the internet. But recent changes and shifts in Google’s algorithm have threatened to disrupt what used to be a reliable pipeline of fresh leads. PPC and LSAs are changing–is your law firm prepared? We’re going to discuss how to weather the storm […]
HOW OUTDOOR ADVERTISING BUILDS LEGAL BRANDS
Reading Time: 3 minutes Today, everything is digital, and we’re all fascinated (obsessed?) with our devices and screens. Fitting, given how powerful technology is, the information such devices provide, and how much we accomplish with such power at our fingertips. While I have a comfortable seat on the technology and device bandwagon, there is plenty to say […]
Use Technology to Make Clients Love You
Reading Time: 4 minutes Making Clients Love You Through The Use of Technology Happy, raving – fan clients are what we all want. Right? They make running your law firm less stressful, and they lead to more 5-star reviews and more referral-based cases. But we all know the drill – You can be busting your butt, […]
Are you overthinking social media?
I’m a law firm principal, not a social media expert. But over time, I’ve found a simple way to consistently show up online and build trust with potential clients before they ever need my services. When that moment does come, I’m often the first call they make. I’ll be honest—my schedule’s packed. Like most firm […]
DON’T GO IT ALONE
Running a business is isolating and lonely. Charting unknown territories, solving unique problems, and facing uncertainties can feel deeply personal and overwhelming. Throw in a competitive industry such as legal marketing, and the pressure could bring the most thick-skinned to their knees. Over my 30 years of speaking with business owners I’ve noticed a significant […]
Converting Grassroots Marketing to Online Marketing
Early in my marketing career, I learned that people hire law firms based on emotions, not facts. Numerous studies support this concept, including research by Harvard Business School professor Gerald Zaltman, who found that 95% of our purchase decision-making takes place in the subconscious mind. Most lawyers recognize the power of “knowness.” We see this […]
7 Marketing Boosts for 2025
As an advertising agency built for law firms, we act as financial advisors. A lot of our work is steering firms to get the most out of their marketing investment and lift the volume of qualified cases signed. As the new year approaches, we get excited about the possibilities ahead – new audience base, ad […]
Asynchronous Legal Teams in the Era of Climate Change
By Stacie Monahan and Eric Sanchez, Maestro Strategic Partners Whether we like it or not, recent events have forced us to face the fact that the increasing frequency and severity of natural disasters and extreme weather events (driven by climate change) pose a significant threat to businesses and communities worldwide – disrupting operations and impacting […]
What to Know About Lead Credits for Local Services Ads
Update: Unexpected Glitch in Automated Local Services Ads Credits Google’s streamlined lead crediting process for Local Services Ads faced an unexpected hiccup recently. Advertisers received erroneous notifications about receiving millions of dollars in ad credits due to a glitch in Google Ads. Although initially surprising, Google swiftly clarified that these credits were not legitimate and […]
Ethical Considerations in Law Firm Digital Marketing
As the legal industry continues to embrace digital marketing in 2024, law firms must navigate the complex landscape of ethical guidelines to maintain professionalism and compliance. Digital marketing offers unparalleled visibility and client engagement opportunities, but it also poses unique challenges that require careful consideration. Here’s a detailed look at the ethical concerns and best […]