Each year, the experts at Consultwebs compile insights and qualitative data about the legal services industry, to create our Legal Marketing Trends and Predictions Guide, and so it is with great pleasure that we share with you, one of the sections from this year’s Guide, on law firm web design. Claim your free copy of the […]
What You Should Know About Your GMB Profile
In last month’s edition, I wrote about the importance of Google reviews. Research conducted for that article demonstrated that most PILMMA members understood the importance of reviews and a robust Google My Business profile. On average, our members are ahead of the rest of the legal community in this regard. As a group, PILMMA members […]
Why You Shouldn’t Like Your Law Firm’s Website
Everyone says they like their law firm’s website, but for the wrong reasons. They should love it because of the results it gets with clients, not based on the reaction it gets from non-clients.
First Steps for an Online Marketing Plan
When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make.
The Neuroscience Behind Direct Mail Campaigns
Have You Tried PILMMA’s Swipe & Deploy + Program? Take A Look At The Research Behind Direct Mail Campaigns: One study found these results related to “the neuroscience behind the response-driving power of direct mail: That direct mail generates a motivation score that is 20 percent higher than digital media. Direct mail was found to […]
Facebook Targeting for Lawyers
..plus, the marriage between prospecting and retargeting A key component of successful Facebook targeting for lawyers is defining a target demographic. The targeting capabilities of Facebook allow you to create audiences with a high degree of granularity. As a result, your campaigns will operate with much greater efficiency when you’re focused on reaching the audience […]
The Real Deal: Law Firm Marketing With Ken Hardison
There’s plenty of marketing advice available for lawyers. Some of it is good, and some of it is not so good. So who can you trust? What’s good legal marketing advice? We talked in detail about law firm marketing – real life, real-world situations – with PILMMA founder and marketing pro Ken Hardison when he joined Jake […]
Seeing Allred: Gloria Allred Keynote Speaker
I am writing to extend a personal invitation to you to come to an exciting event happening later this month: The 2019 Empowering Women to Entrepreneurship Through Law Firm Ownership at our 2019 Super Summit. It’s being hosted by PILMMA, and features Gloria Allred, who recently released a Netflix Documentary: Seeing Allred. More and more […]
Why Your Law Firm Needs Client Video Testimonials
You need client video testimonials — mini-documentaries — that bring your clients to life. It demonstrates trust. For personal injury firms there can be no substitute. Hiring YOU is the most important decision a client will make in their lives. You already know this. But do they? Think of everything that can come between a […]
Is Your Firm’s Mobile Device Website Ready For 2019?
A properly built mobile website for lawyers is more important than ever before. We outline what is required to make sure your firm’s site meets recent changes in Google ranking algorithms. A must-read for attorneys hoping to attract more clients from the web.
6 Google Ads Metrics Besides “Average Position”
The pay-per-click world seemed to implode a few weeks ago with the announcement that Google would be eliminating the Average Position metric in Google Ads. *Queue Panic* Average Position simply cannot go! Right? Right?? We discuss six important Google ads metrics more deserving of attention than average position. Average Position Isn’t So Great Average Position […]
2019 Marketing Review: Tools for Success
In today’s competitive legal market, you need a systematic scientific approach to your campaigns. A checkup of your early 2019 marketing should be done ASAP so you can make the most efficient changes possible to optimize the data and keep your case costs down. There is such a high level of inefficiency with how most […]