Englishman Richard Barrow Cadbury (that last name sounds familiar, doesn’t it?) and his younger brother George took over their family’s Chocolate business in 1861 and literally transformed not only the company- but the world of chocolate! At that time in history, chocolate was something you drank, NOT something you ate.  The Cadbury company was a […]

  The Metaverse is the new Buzz Word in the Digital world. What began as a blip on the digital radar screen is now starting to amass more attention- and it’s growing every day. Facebook recently changed its name to META (that’s our first clue that this is going to be big stuff.) And putting […]

Yes, you read it correctly. Google Searches for Businesses “Near Me” rose 500% in the last several years, according to recent stats. And the stats keep going up. This isn’t just huge for restaurants and retail stores. It’s big news for any business, including law firms. If you are a law firm owner and want to dominate […]

2020 was quite a year for everybody. Many law firms saw declining intake calls and business disruptions as they struggled to adapt to the new normal. As the Vice President of Marketing of one of the largest personal injury law firms in the Southeast, I had to re-evaluate and adjust my firm’s marketing – just […]

And while PILMMA (Personal Injury Lawyers Marketing and Management Association) strives to push out the latest content, resources, webinars, and such to help law firm owners leverage digital marketing to grow their law firms – there are some powerful evergreen marketing strategies available to ANY law firm owner (any sized practice and with any marketing […]

What’s to come in the cookie world, and how it will affect legal digital marketing. By the end of 2023, Google plans to pull the plug on third-party cookies on Chrome browsers. It will be the end of decades of data-driven targeting advertising, and it’s critical firms prepare for a cookie-less future. If you’re wondering […]

It’s National Mastermind Month – So, I thought I’d share the Inside Scoop on What a True Law Firm Owner’s Mastermind Group is and what it isn’t! Why? Because the word Mastermind has become extremely popular these days – to cover a litany of contexts – like webinars – podcasts, and the likes – Now I’m not […]

Powerful Marketing Strategies for Law Firms The most profitable leads your law firm can get are clients and referrals. Period. However, these great leads don’t happen by osmosis! They happen only if there’s an effort made to develop, nurture, and protect your existing client and prior client relationships. Your list is solid gold, so start […]

The world has become increasingly virtual, and therefore you cannot rely on traditional legal marketing strategies to advertise your firm. As a lawyer who wants to boost visibility for your already established law practice, you understand that digital marketing is your best bet. Here’s a list of 5 highly effective digital marketing tips that will […]

Keyword cannibalization sounds like it’s pulled out of a horror movie – what is it? It basically means you have multiple posts that show up for a particular Google search request. It usually happens when we write so much that we start covering similar topics. Or we target the same keyword with various posts. Ok, […]

The term “Mastermind” is very trendy these days. It’s being used all over Social Media. And no wonder. The word “Mastermind” sounds impressive. Powerful. You assume it is the Best Minds giving out the Best info for success. Right? Real Mastermind groups are Powerful. Real Mastermind groups produce Dramatic Results for those who participate in them. Real Mastermind groups are unparalleled in what they […]

Writing and disseminating great content on your website and throughout your social media platforms gives you an excellent opportunity to reach more prospects than ever. Unfortunately, there are many other lawyers out there trying to do the same thing. How do you differentiate yourself? How do you attract attention to your posts and website? You […]