My father told me that the reason doctors whack babies on the bottom immediately after they are born is to communicate a fundamental truth they need to know to survive: outside the …
Social Responsibility Sets Your Law Firm Apart
Social responsibility campaigns should be an integral component for law firms that wish to create a positive local impact while identifying new prospective leads. A well-run campaign can result in increased business, …
How To Increase Your New Cases By 87% Without Spending An Extra Dime
There are only two ways that I know, excluding referrals, to increase your case intakes:1) Spend more money on your marketing efforts to obtain new leads or2) Increase your conversion …
Underestimating the Power of the Emotional Appeal
The work of a personal injury lawyer is far from mundane. Each case presents its own unique set of challenges and can be rewarding in various ways. To the lawyer, a win is …
What Can I Do To Increase Awareness For My Law Firm?
So you’re ready to market your law firm? You’re 100% prepared to increase awareness of your practice! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately …
The Science of Sleep (part 2)
In last month’s article, we reviewed what sleep is. This month, we’ll conclude with the Why; why we sleep, how much sleep do we need, and the benefits of healthy …
Bad Advice
I recently attended a wedding in which the priest’s marriage message referenced the book With Love and Prayers by F. Washington Jarvis (2010) – specifically, a chapter titled “Bad Advice.” …
R-E-S-P-E-C-T: Intake Will Respect What You Inspect
Questions to Ask Your SEO Vendor Every Month – Part 2
Last Month we covered these areas: • Your Monthly Call with SEO Vendors • Work Accomplished Since Last Phone Call • Results • Technical Changes • Any Major Changes in …
Why Does Video Marketing Work So Well? Part 1
How can you use the psychology of communicating by video to get your viewer to trust you without ever meeting you? Like it or not, we are all marketers. You …
What Does “Culture Eats Strategy” Mean for You and Your Law Firm?
Management Guru Peter Drucker famously stated that “Culture eats strategy for breakfast.” What does “culture eats strategy” mean for you and your law firm? In a very practical sense, this …
Is Your Firm’s Mobile Device Website Ready for 2019?
Is your firm’s mobile devise website ready for 2019? Do you have your AMP game on? If you aren’t sure what an AMP is at this point, there’s a good …
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