By Chris Mullins This month I wanted to talk with you about the hemorrhaging that’s happening in your firm from the top down from the front to the back of the office. Your team is crying for help. Your team is crying for healthy attention. Here’s some TRUTHFUL FACTS and advice to help the managing […]
What You Should Know About Your GMB Profile and Star Rankings
In last month’s edition, I wrote about the importance of Google reviews. Research conducted for that article demonstrated that most PILMMA members understood the importance of reviews and a robust Google My Business profile. On average, our members are ahead of the rest of the legal community in this regard. As a group, PILMMA members […]
How to Battle Facebook’s Recent Restrictions
During the Coronavirus crisis, advertisers on Facebook have encountered a major new obstacle. With fewer Facebook employees working and more people browsing the Internet, Facebook has had to rely more heavily on bots for maintaining its advertising policies. This means that across many different industries, advertisers are getting their ad accounts disabled, ads rejected, and […]
Lawyers: How Long Should Your Marketing Videos Be?
The simple lawyerly answer is, “As long as it needs to be. “The better answer is not to worry about how long it is. Really. Don’t sweat how long (or short) your video is. Let me tell you why… In the early days, legal marketing ‘experts’ claimed that you should never have a marketing video […]
Reopening Your Law Firm During Covid-19: Best Practices Checklist
When the Pandemic hit the United States, most states mandated some version of stay-at-home-orders. For many law firms, this meant transferring your practice to Remote status before Covid-19 had taken a firm hold in your community. Initially, law firms were confronted with the challenges of taking their firms remotely, remaining operational, and managing their staff […]
Pivoting During A Crisis
While pivoting in the startup world means to shift to a new strategy, many believe it entails drastically changing your whole business. The truth is that this is not always the case. Often a business has only one or two major problems that need to be addressed, and the solution requires just a few critical […]
Be a Memory Maker &Get More of the Cases You Want – Referrals
Referrals from previous clients usually make the best clients, but many lawyers struggle to capture these cases. How can you pivot your marketing to create raving fans and get more referrals? The answer is to be a Memory Maker. It’s likely your law firm has felt the effects of 2020. If your usual marketing efforts […]
What’s Your YouTube Strategy?
A few tips from a recent PILMMA Webinar, with YouTube Marketing Expert, Cindy Speaker. There’s never been a more critical time to be Leveraging the power of YouTube to Gain Exposure with Potential Clients. By now, we all understand the need to post videos. Studies show that consumers spend more time online watching videos than […]
Just Walk Backwards
(from my recently-published book, Just One Step: Walking Backwards to the Present on the Camino Trail) I’m a huge fan of Seinfeld – the show about nothing – and I’m convinced that everything you need to know about life, relationships and leadership can be found there. However, you may have to look at things differently in […]
Perfectionism & The Pandemic Can Derail Your Practice
Chaos in life happens to lawyers like everyone else. Despite the demanding and stressful nature of practicing law, unhappy circumstances have occurred — the pandemic followed by racial unrest. These situations don’t include other difficulties. There are still problems like sickness, family problems, financial difficulties, and loss. As if jumping hurdles, lawyers barely miss a […]
Assessing Your Relationship with New Media
We just entered a new decade once again. 2020 did, and will continue to bring unexpected challenges, and experiences to all our lives. The earlier part of the 21st century was marked by tremendous advancements in video and technology. If you were at the forefront of this media shift you are likely positioned to take advantage […]
Sales Machine Marketing Tactics – During Representation
Client Service A referral is much less expensive than any kind of media you can buy, and you don’t have to go through all of the nurturing because somebody has already done that for you. Others will refer a client to you because they know you provide a good service. Referral cases are also normally better […]