By Chris Mullins This month I wanted to talk with you about the hemorrhaging that’s happening in your firm from the top down from the front to the back of …
Abuse Of Power Team Members With Clients
What You Should Know About Your GMB Profile and Star Rankings
In last month’s edition, I wrote about the importance of Google reviews. Research conducted for that article demonstrated that most PILMMA members understood the importance of reviews and a robust …
How to Battle Facebook’s Recent Restrictions
During the Coronavirus crisis, advertisers on Facebook have encountered a major new obstacle. With fewer Facebook employees working and more people browsing the Internet, Facebook has had to rely more …
Lawyers: How Long Should Your Marketing Videos Be?
The simple lawyerly answer is, “As long as it needs to be. “The better answer is not to worry about how long it is. Really. Don’t sweat how long (or …
Reopening Your Law Firm During Covid-19: Best Practices Checklist
When the Pandemic hit the United States, most states mandated some version of stay-at-home-orders. For many law firms, this meant transferring your practice to Remote status before Covid-19 had taken …
Pivoting During A Crisis
While pivoting in the startup world means to shift to a new strategy, many believe it entails drastically changing your whole business. The truth is that this is not always …
Be a Memory Maker &Get More of the Cases You Want – Referrals
Referrals from previous clients usually make the best clients, but many lawyers struggle to capture these cases. How can you pivot your marketing to create raving fans and get more …
What’s Your YouTube Strategy?
A few tips from a recent PILMMA Webinar, with YouTube Marketing Expert, Cindy Speaker. There’s never been a more critical time to be Leveraging the power of YouTube to Gain …
Just Walk Backwards
(from my recently-published book, Just One Step: Walking Backwards to the Present on the Camino Trail) I’m a huge fan of Seinfeld – the show about nothing – and I’m convinced …
Perfectionism & The Pandemic Can Derail Your Practice
Chaos in life happens to lawyers like everyone else. Despite the demanding and stressful nature of practicing law, unhappy circumstances have occurred — the pandemic followed by racial unrest. These …
Assessing Your Relationship with New Media
We just entered a new decade once again. 2020 did, and will continue to bring unexpected challenges, and experiences to all our lives. The earlier part of the 21st century was …
Sales Machine Marketing Tactics – During Representation
Client Service A referral is much less expensive than any kind of media you can buy, and you don’t have to go through all of the nurturing because somebody has already …
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