Honestly, if lawyers didn’t have the negative public stereotype, Facebook advertising would probably be really good for lawyers. The reason is that Facebook’s algorithm would be able to detect all kinds of similarities in the people who are most likely to actually hire a lawyer. Does it sound all bad? Well, it’s not. Let me […]

Yes, you read that correctly. Sixty videos. All videos ranged in length from two and a half minutes to nine minutes, shot without a tripod, without any lighting equipment and shot without a wireless microphone. What the heck am I doing creating videos without all these things? I’ll tell you what I’m doing. I’m doing […]

By now, as a PILMMA member, you know the importance of Referrals in successfully growing your law firm. They are like golden nuggets and while other Marketing Strategies give bangs for the bucks, personal referrals have the ripple effect of creating exponential growth and cost virtually nothing. In order to take full advantage of this […]

Sometimes Success Comes at a Cost You may find yourself with what you consider to be a successful law practice…but most of your days are actually spent packed full of work that you aren’t really excited to do. Perhaps you feel trapped, trading hours for dollars? Although your firm is generating decent profits, it is […]