Episode 50:

Ben Amos is a passionate online video strategist, video producer, international speaker and consultant working with savvy brands across the world to connect them to their ideal audiences through effective online video marketing. As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint, Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

What you’ll learn about in this episode:

  • Why Ben believes video offers the “one-two punch” of allowing you to give your audience relevant information but in a humanizing way
  • What the seven elements necessary for optimizing your video strategy are, and why each of the elements matters
  • Why it is important to create an “ideal customer avatar” to help you create ideal marketing and communication that speaks to that person
  • Why understanding your target clients beyond just basic demographics is crucial for pursuing the right prospects
  • Why everyone goes through an emotional and rational journey when deciding what firm to hire, and how to align your video content to that journey
  • How the secret to creating engaging video content is to offer resources and information that is focused on your audience, not your law firm
  • Why market analysis and a review of your current strategy is the first step to planning out a video campaign
  • Why emotional triggers like trust, experience and care are the keys to achieving audience buy-in to your content
  • Why providing value to your audience creates a sense of reciprocity and makes them more likely to choose you over your competitor

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