Episode 92:

Making Your Law Firm “Fireproof”, with Mike Morse

Attorney Mike Morse owns and operates Michigan’s largest personal injury firm specializing in car, truck, and motorcycle accident cases.  He founded the firm in 1995 and has led his team of 150 legal professionals in winning over one billion dollars for his clients.   

Mike travels across the country, speaking on the practice of law and how to build a successful law firm. Recently, he was named a #1 Amazon Best-selling author for his book on this topic, FIREPROOF.  He also hosts a weekly podcast, Open Mike, in which he shares advice on the law and casts a spotlight on important legal issues affecting society.  Furthermore, he is a member of the State Bar of Michigan, the American Association for Justice, and the National Trial Lawyers Association. Mike is also involved with many charitable organizations including Project Backpack, a program he founded that provides free backpacks and school supplies to students in need.

Mike has received many awards and accolades, including being named one of America’s 50 Most Influential Trial Lawyers by The National Law Journal and The Trial Lawyer Magazine, Lawyers Weekly Leader in the Law, DBiz Top Lawyer, Super Lawyer’s Top-Rated Lawyer, and a Top 100 Injury Attorney by National Trial Lawyers. Mike has also received multiple Golden Gavel Awards for his award-winning commercials and garnered coverage from prominent news outlets and renowned publications such as The Today Show, Huffington Post, and Lawyers Weekly. He is often featured as a legal advisor on local news broadcasts in metro Detroit.

Mike is a native of Detroit, Michigan. He began his college education at the University of Arizona where he earned a Bachelors-of-Science in business. He graduated with honors in 1989, and subsequently earned a Juris Doctor Degree Cum Laude from the University of Detroit School of Law.

In his free time, Mike loves to golf, travel, and spend time with his three daughters. 

What you’ll learn about in this episode:

  • How Mike grew his law firm to become the largest PI firm in Michigan
  • Two of the crucial pillars of growing a law firm that most lawyers get tripped up on
  • Learning to delegate
  • The importance of hiring those who are strong in areas where you are weaker
  • The value of establishing core values
  • Creating your firm’s “jumbotron”
  • The power of knowing your firm’s numbers


Additional Resources: