Marketing Your Firm Through the Power of Video, with Nick Veser

Marketing Your Firm Through the Power of Video, with Nick Veser

Episode 28:

Nicholas Veser began his career at an early age on stage and in front of the camera. His creative and leadership strengths eventually landed him Director of Business Travel Sales for The Ritz Carlton, Battery Park in Manhattan. Nicholas then decided to revisit his original passion and joined on with an international media company as a Creative Director and ultimately became Senior Producer for many shows produced by the company. In 2008, he was promoted to Senior Vice President of Production where he thrived in the free and creative environment that he cultivated for the many Scriptwriters, Production Coordinators, Editors, Traffic Coordinators, and Directors of Photography. Under his leadership, the team achieved tremendous success including 32 Telly Awards over a 5-year span.

What you’ll learn about in this episode:

  • How Nick and his wife found their calling helping third-party political candidates get high production value video messages out
  • Why video can be a powerful marketing and messaging tool for law firms, and why a brand video is just the tip of the iceberg of the types of videos a firm can create
  • How firms are using diverse topics in their videos to help humanize their firms and entertain and capture the attention of their audiences
  • Why law firms should have a YouTube channel to boost their presence and maximize their web search rankings
  • Why a mix of both organic and professionally produced content can be valuable for your YouTube channel
  • Why sound quality is more important than video quality when you are creating your own video content
  • Why a great thumbnail image is the biggest deciding factor in whether a potential viewer will decide to click on your video
  • How Vimeo differs from YouTube, and how each platform has certain benefits and advantages over the other
  • Why your videos should focus on your clients and their needs rather than focusing on yourself and your firm
  • Why authenticity and allowing your personality to come through in your videos is the key to making an impact

Resources:

Additional Resources:

You might also like: Running a Virtual Law Firm, with Kara Vaval

May 15, 2020

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