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Episode 141:

Texting–The New Marketing Tool Driving Intake and Engagement

Welcome to episode 141 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Eliot Schreiber and they talk about texting as a marketing tool.

Come hear Eliot Schreiber, COO of TextLegal, discuss the emergence of text-to-short code technology, and how it is quickly becoming table stakes in the marketing tools “arms race” by law firms seeking to drive increased client intake and community engagement.


What you’ll learn about in this episode:

  • Benefits of text marketing
  • How texting can turn into brand and lead generation
  • Getting documentation in real time
  • Branding and reinforcing vanity numbers
  • Use of text for shortening intake and getting higher qualified lead


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