Episode 126:
The New Landscape of Legal Marketing With Social Media
Welcome to episode 125 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Ali Awad and they talk about why social media is the way you should be marketing your law firm.
Ali Awad is the owner of CEOLawyer, a multi-million dollar law firm servicing personal injury victims nationwide. Before becoming an attorney, Ali had seven different companies where he went from making $10,000 a week in middle school doing online sales to running a 7-figure car audio business. By age 24, he earned his doctorate in law and masters in business, making him one of the youngest JD/MBA graduates in the entire state of Georgia.
One of his main strategies for client acquisition has been social media marketing. Because he provides free legal advice on Instagram (@ceolawyer) and many other social media channels, he has amassed a following of over 1.5 million followers. Engaging with followers through giveaways, polls, trivia and replying to every comment has allowed the CEOLawyer community to grow greatly in size.
Ali is dedicated to content creation and has developed a unique content strategy for developing ‘blastable’ videos in bulk. He has monthly content shoots with his media team where he creates 60+ videos in a single day. Whether it’s a video post, a meme, a car crash video, or a graphic post, any content can be run as an ad. This is his main marketing strategy. Ali also runs a media company, CEO Media, that is dedicated to teaching attorneys and other professionals how to brand and market themselves through social media. He believes most professionals need help with understanding and leveraging platforms such as Instagram, Facebook, YouTube, and LinkedIn, and Ali is now on a mission to change the way professionals use social media.
What you’ll learn about in this episode:
- How Social Media can give you a lower cost per case
- Finding yourself with the problem of signing on too many cases
- Becoming the big fish in the small pond of your market
- Free engagement and awareness with social media
- Social media as a brand building platform as opposed to a lead generating platform
- Why you don’t have to spend money on TV, radio, and billboards
- Educating the public with social media, creating relationships, and building trust
- Waiting to convert until after you build awareness and engagement
- Why you don’t want every available client, only the right ones
- Creating content that people want to share and creating a snowball effect
- 1000 followers on social media as enough to take over a market
- Knowing when you need to become a better leader
Resources:
Website: https://ceolawyer.com/
Facebook: @ceolawyer
Instagram: @ceolawyer
Contact Info:
Company: CEOLawyer
Email: Ali Awad: aliawadlaw@gmail.com
Additional Resources:
- The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
- PILMMA’s Free Resources: https://www.pilmma.org/resources/
- PILMMA Join Page: https://www.pilmma.org/mastermind/