by Eric Morgan | Jan 4, 2023 | Law Firm Management, Law Firm Marketing, News
Reading Time: 3 minutesAs one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story. The new year provides a unique opportunity to take stock of your advertising and how...
by Eric Morgan | Dec 7, 2022 | Law Firm Marketing, News
Reading Time: 4 minutesA common question I get—especially from small and mid-sized law firms—is how to get started with a marketing campaign. “Should we run ads on TV, transit, or online?” they often ask. Effective marketing doesn’t come with a one-size-fits-all tag,...
by Eric Morgan | Jun 22, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesHEY PILMMA SUMMIT, SEE NEW ORLEANS LIKE A LOCAL! So you’re coming to New Orleans for PILMMA’s Summit. Well, you’re in luck as I’m about to dish out my must see, do, visit list while in New Orleans, from someone born and raised in this great...
by Eric Morgan | Feb 17, 2022 | News
Reading Time: 3 minutesWHAT IS PREDICTIVE MODELING For a few decades, accountability has been on the tip of tongues of every brand marketer and ad agency client. Whether marketing a law firm or promoting the latest SUV or pick-up truck, brands and marketers want to...
