The Thanksgiving season gives you, as a law firm owner, a unique opportunity to build your brand, and ultimately, sign more cases. This is a season that abounds with feel-good/do-good marketing opportunities; It’s a win-win, but only if you get started now setting the necessary plans in place. Building your brand and reaching prospects in […]
Creating Your Work Life Balance
My wife and I just got back from a 3-week trip to Europe. Our first, ever. Through the years, we’ve traveled all over the country hosting PILMMA events, but this trip was a personal bucket list topper, with stops in London, Dublin, Edinburgh, Paris, and many parts in between. I can honestly say that for […]
Artificial Intelligence: Don’t Forget to be Human
AI (artificial intelligence) is one of the shiny new objects. I support AI for all things including conversion, client care, attorney, paralegal productivity, etc. However, as with all shiny new objects sometimes we jump on board because it’s new and exciting. Maybe it’s the new silver bullet. Rest before you jump on board. Think it […]
7 Tips for Hiring a Marketing Director
“How do I hire a Marketing Director?” “How do I train them?” “What do I feed it?” Ok – I might not get the last question but it seems to fit with the myriad of questions I often receive around the topic. About 6 months ago, a frustrated lawyer called me from his international vacation […]
ChatGPT for Law Firms: The Power and the Pitfalls
First let’s start with the good news. ChatGPT and open AI have taken the world by storm since the sophisticated Artificial Intelligence platforms emerged 6 months ago. It’s the new hot topic everyone is talking about all over the internet. And with good reason; Many liken this new AI’s revolutionary potential to that of the […]
The Changing Landscape of Remote Employment
While OFFSHORE REMOTE HIRING IS ON THE RISE, MORE Businesses are bringing their U.S. Employees Back to the Office. We all remember how it began: The horrific Covid pandemic hit our country with vengeance, and most businesses, including law firms, were forced into remote operations. After the initial shock of being forced into remote […]
Tips for Your Intake Department
You, as an Intake Specialist, have one of the most important positions in the law firm, whether you recognize it or not. Your work is critical to any law firm’s success. Your mindset and the actions you take as a result can turn your work from just a job to an exciting and meaningful career. […]
The Art of Legal Intake: Strategies for an Effective Process
Is your firm looking for any of the following? Increase internal efficiencies Fortify client satisfaction Improve retention rate Boost overall number of cases Then, this blog post is for you! As the legal industry continues to evolve in a post-pandemic business market, law firms need to focus on every aspect of the client experience to […]
The Law Firm Marketing and Management Minute: Don’t MISS Out on BIG LAW FIRM Tax Deductions for 2022
Now First – The Disclaimer: We aren’t tax experts – We help Personal Injury Law Firm Owners grow and scale with the inside scoops on legal marketing and management strategies. However… This is an important scoop that can help your bottom line, so we wanted to make sure you were informed in time to take […]
Ten Books Every Law Firm Owner Should Read
One of the biggest things that sets highly successful entrepreneurs apart from most business owners is that they are continual learners. They are never satisfied with the status quo. They are always asking “What if?” They are striving to know more, so they can do more and become more. They are not resting on yesterday’s […]
The Secret Weapon for Law Firm Growth
Why are some law firms able to grow quickly- while others experience little to no significant growth each year, despite their best efforts? If you have been a law firm owner for even a year or two, then you have probably already figured out that being a “great” lawyer isn’t really the key to rapidly […]
Growing Your Law Firm Shouldn’t Be Exhausting
Practicing Law can feel like you are Nemo- “Just Keep Swimming, Just Keep Swimming, Just Keep Swimming….” It’s so easy for Marketers to tell you what you “should” do to grow your law firm. They don’t practice law. They aren’t in the trenches. They aren’t drafting complaints- motions- dealing with mountains of the other side’s […]
