by Ken & Tiana Hardison | Jan 18, 2023 | Law Firm Marketing, News
Reading Time: 4 minutesSome of you may think that radio marketing is dead these days, given the current popularity of Spotify, podcasts, and other streaming platforms. Not so! Many law firm owners are getting great ROI with local radio advertising. In reality, many...
by Ken & Tiana Hardison | Dec 19, 2022 | Law Firm Management, News
Reading Time: 5 minutesSignificant, substantial and sustainable Law Firm Growth isn’t easy. It if were, every law firm owner in the country would have an 8-figure practice. But they don’t. The Vision for Success starts with the law firm owner. It’s your vision that...
by Ken & Tiana Hardison | Oct 5, 2022 | Law Firm Marketing, News
Reading Time: 2 minutesBranding your law firm is important if you want to stand out from the rest of the competition. But it isn’t your end game – Law firms can and should craft and promote their Brand. But, many law firms waste their marketing dollars by...
by Ken & Tiana Hardison | Sep 21, 2022 | Law Firm Marketing, News
Reading Time: 2 minutesPushing out frequent engaging social media posts is a big part of today’s law firm marketing. If you aren’t posting loads of short video content, you are losing out to your competitors. Today’s prospective clients are looking for quick posts...
by Ken & Tiana Hardison | Aug 31, 2022 | Law Firm Marketing
Reading Time: 5 minutesHere’s an Easy Way to Start Signing More Cases- Let’s start with a basic premise- You gotta’ eat lunch, right? (Well, most days you do, unless you are up against a deadline, pounding out a brief, buried in prep for an upcoming trial, or the...
by Ken & Tiana Hardison | Aug 16, 2022 | Law Firm Management, News
Reading Time: 3 minutes I get a lot of questions on staff retention strategies in my work with clients. Many of the topics I have written about previously actually support retentions strategies. In other words, when you’re hiring right, getting new staff started off...
by Ken & Tiana Hardison | Jul 27, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 5 minutesCyber attacks don’t just happen to other businesses. The threat to law firms just like yours is real! It is imperative that you are prepared to protect your law firm from these rogue attacks. At one of our recent PILMMA Mastermind meetings, a...
by Ken & Tiana Hardison | Jun 15, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 3 minutesLaw Firm Outsourcing with Virtual Assistants is a hot topic in 2022 for law firm owners all across the country. Some lawyers swear by it while others shun the idea altogether. Is Virtual Assistant outsourcing right for your firm? First –...
by Ken & Tiana Hardison | Jun 1, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 5 minutesWhether you are a solo practitioner, a 10-lawyer firm, or a Mega-Gorilla firm owner, when it comes to time, we are all equal. Every lawyer in every law firm has the exact amount of time in a day. We’ve all got 24 hours, and 7 days a week....
by Ken & Tiana Hardison | May 25, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesOne of the biggest things that sets highly successful entrepreneurs apart from most business owners is that they are continual learners. They are never satisfied with the status quo. They are always asking “What if?” They are striving to know...
by Ken & Tiana Hardison | Oct 5, 2021 | News
Reading Time: 4 minutesAs a law firm owner – the Buck always stops with you. Everyone wants to talk with you. Everyone “needs” something from you. You get blasted with emails – texts- and stopped in the halls by staff throughout the day that needs a...
by Ken & Tiana Hardison | Sep 14, 2021 | Law Firm Marketing, News
Reading Time: 4 minutesThat’s not a misprint. I’m serious when I say- “Don’t Spend Another Dime on Marketing Your Law Firm “until you do this one thing:This one simple thing. It’s the one simple thing that 98 % of your peers...
by Ken & Tiana Hardison | Sep 8, 2021 | Law Firm Marketing, News
Reading Time: 5 minutesMore Cases. We all want more cases. Wouldn’t it be fantastic to get them without spending a fortune chasing down the latest digital marketing strategies? But avoid getting drowned out by other law firms that are all clamoring for the same...
by Ken & Tiana Hardison | Aug 31, 2021 | Law Firm Marketing, News
Reading Time: 4 minutesLike businesses and conferences all across the country we’ve been watching the COIVD 19 developments and attempting to navigate this ever-changing terrain. All across the country we’ve observed complete shutdowns, remote hybrid business models,...
by Ken & Tiana Hardison | Apr 13, 2021 | Law Firm Management, Law Firm Marketing, News
Reading Time: 5 minutes There’s no substitute for Experience. Think about it: Would you hire someone who’s never driven a car to teach you to drive? Or hire someone who’s never played the piano to teach you how to tinkle the ivories? Of course you wouldn’t! Why?...
by Ken & Tiana Hardison | Nov 18, 2020 | Law Firm Marketing, News
It’s no secret that the legal field is crowded, therefore standing out among a sea of law firms is challenging. Marketing is one of the top avenues a law firm has to bring in new clients and creating a strategy behind it should not be taken lightly. Think about it...
by Ken & Tiana Hardison | Aug 12, 2020 | Law Firm Marketing, News, Resources
If you haven’t begun to integrate AI into your law firm’s marketing strategy, make it a priority in the coming year. Despite all the hype, it’s still the early days of the artificial intelligence boom, and you’ll gain a distinct advantage over the competition by...
by Ken & Tiana Hardison | Apr 27, 2020 | Law Firm Marketing, News
A law firm’s clientele no longer enters the firm through one point of contact – the phone call. Add social media, paid search, content marketing, out of home, PR, experiential, and countless other channels to the media mix. The million-dollar question is which one (or...
by Ken & Tiana Hardison | Mar 4, 2020 | Law Firm Marketing, News
When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make. Sometimes it’s easy to get caught up in buzzwords and social media hype, but the key to successful law firm marketing is first identifying the...
by Ken & Tiana Hardison | Feb 27, 2019 | News, Law Firm Management
Reading Time: 8 minutes Last week we had a Mastermind Group meeting in Ft Lauderdale and I was fortunate to take some time off while I was down there. Life is more relaxed now that I’m not running a multi-million-dollar law practice, day-to-day. But life is no less...
by Ken & Tiana Hardison | Feb 20, 2019 | News, Law Firm Marketing
In recent months I’ve been writing about how law firm owners can grow their caseload. A big part of that is having the right mindset to drive traffic, generate leads and follow-up like a superstar, in order to play the numbers game and convert some potential clients...
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by Ken & Tiana Hardison | Feb 8, 2019 | Law Firm Marketing, Lawyer Internet Marketing, News
How do you convert more website visitors into leads on your “FREE Consultation Page”? You must demonstrate to the reader that you can help them achieve their desired end result. It’s really as straightforward as that. Though, it is not simple. Where do you...
by Ken & Tiana Hardison | Feb 6, 2019 | News, Law Firm Management
Over the last couple of months, as we’ve been putting together our Management Mastery Workshop which takes place next month, I’ve been thinking more about the management side of running a law practice. I’ve also published a number of articles about having the right...
by Ken & Tiana Hardison | Jan 30, 2019 | News, Law Firm Marketing
On some level, every personal injury lawyer wants to know how to get more clients. Of course, it’s important that you run your law firm just like any other successful business and put robust systems and management in place. There are many factors that contribute to...
by Ken & Tiana Hardison | Jan 23, 2019 | News, Law Firm Management
Last week I wrote about the importance of systems for a law practice to run smoothly, and to free the law firm owner, both financially and time-wise. I thought I’d made a clear argument in favor of systemizing a law practice and although I didn’t have any lawyers...
