by Tiana Hinnant-Hardison | Apr 21, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 2 minutesRight now, it’s war at our house. Period. It’s us against the ducks. Ducks are sweet looking. Ducks are cute- when they’re swimming in ponds at the park- or waddling across the road. They make us feel warm and fuzzy- until they’re swimming in...
by GrowPath | Apr 13, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 6 minutesChoosing the best attorney intake software for your firm can be daunting; however, if you get it right, better software can have a greater impact on long-term firm profitability than any single employee or case. But how do you figure out which...
by Tanner Jones | Apr 6, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 5 minutesSince 2018, the number of firm respondents that indicated having a website has climbed from 77% to 94% in 2021. It’s clear that many are jumping on this bandwagon in order to generate and convert leads. When speaking of online lead generation, a...
by Tiana Hinnant-Hardison | Sep 28, 2021 | Law Firm Management, News
Reading Time: 5 minutesThe Covid-19 Pandemic hit businesses hard – and law firms were no exception. For many, the choice was temporary closure or a rapid scramble to take their operations off-site. Going remote meant creating systems, policies, and procedures...
by Tiana Hinnant-Hardison | Sep 21, 2021 | Law Firm Management, Law Firm Marketing, News
Reading Time: 6 minutesWhy are some law firms able to grow quickly- while others experience little to no significant growth each year, despite their best efforts? If you have been a law firm owner for even a year or two, then you have probably already figured out...
by Tanner Jones | Aug 24, 2021 | Law Firm Management, Law Firm Marketing, News
“Hey, Google, what’s voice search, and why is it important?” This is an example of a voice command, as used in voice search. Voice search allows the user to perform searches on the Internet, websites, and applications by announcing their...
by Kenneth Hardison | Aug 17, 2021 | Law Firm Management, Law Firm Marketing, News
Powerful Marketing Strategies for Law Firms The most profitable leads your law firm can get are clients and referrals. Period. However, these great leads don’t happen by osmosis! They happen only if there’s an effort made to develop, nurture, and protect your...
by Kenneth Hardison | Aug 10, 2021 | Law Firm Management, Law Firm Marketing, News
Practicing Law can feel like you are Nemo- “Just Keep Swimming, Just Keep Swimming, Just Keep Swimming….” It’s so easy for Marketers to tell you what you “should” do to grow your law firm. They don’t practice law. They...
by Kenneth Hardison | Aug 3, 2021 | Law Firm Management, Law Firm Marketing, News
How To Avoid Google 1-Star Reviews: Tips & Examples One of the things I’m certain of, after building two 7-figure law firms and helping other lawyers across the country do the same, is that occasional disgruntled or upset clients are just part of running a...
by Kenneth Hardison | Jul 27, 2021 | Law Firm Management, Law Firm Marketing, News
If you missed Part 1 – then make sure you check out last week’s blog Here. Last week I identified the first 3 of 6 Key Characteristics that Every Law Firm Owner Needs in order to Build a Successful Personal Injury Law Firm: Passion- You start with a burning...
by Kenneth Hardison | Jul 20, 2021 | Law Firm Management, Law Firm Marketing, News
Success in life doesn’t come easily. There are many obstacles and failures along the way to reaching your goals. There are all sorts of factors that contribute to success, but there is one that is often more important than all the others: Perseverance. The dictionary...
by Tanner Jones | Jul 13, 2021 | Law Firm Management, Law Firm Marketing, News
How are keywords optimized? We know that content should add value. But what exactly gives content that additional push that makes it unforgettable (especially in the eyes of Google)? The answer is: keyword optimization. Law firms that have great content might think,...
by Tiana Hinnant-Hardison | Jul 6, 2021 | Law Firm Management, Law Firm Marketing, News
Overcome the Challenges of Your Personal Injury Law Firm Growth If you know PILMMA’s founder, Ken Hardison, very well, or if you’ve been a loyal PILMMA member for some time, then you know that Ken is a continual learner, and he is never satisfied with the status...
by GrowPath | Jun 29, 2021 | Law Firm Management, Law Firm Marketing, News
It starts with wanting to. I am startled by the number of law firms I have encountered that are mired in bad habits, dysfunctional people, incomplete data, and poor processes that don’t seem to want to get better. The good news is that their apathy creates a great...
by Tiana Hinnant-Hardison | Jun 22, 2021 | Law Firm Management, Law Firm Marketing, News
Myth 1: Being a Great Lawyer Will Get Me ALL the Cases I need! WRONG- Being a great lawyer and getting fantastic results for your clients doesn’t automatically mean these clients will send you referrals. Even if you land them a phenomenal settlement or verdict- most...
by Kenneth Hardison | Jun 15, 2021 | Law Firm Management, Law Firm Marketing, News
In a recent series of virtual PILMMA Mastermind Meetings I couldn’t help but notice that many of our Masterminds were raising the same question: When do I need to hire an Office Manager? This is a great question and since so many of our Masterminds are asking...
by Kenneth Hardison | Jun 8, 2021 | Law Firm Management, Law Firm Marketing, News
All of you are looking to generate more phone calls and more leads from your website. But here’s the rub- You can’t begin to measure what you aren’t tracking. The fundamentals of any successful digital marketing campaign begin with setting goals and Key...
by PILMMA Admin | May 25, 2021 | Law Firm Management, Law Firm Marketing, News
In a word, YES. Employers have a lot of leeway to require health and safety measures in the workplace. There is no specific law or regulation which prohibits an employer from requiring any vaccine, flu, polio, measles, or COVID19. Given how easily COVID can sweep...
by Tiana Hinnant-Hardison | May 18, 2021 | Law Firm Management, Law Firm Marketing, News
During the Height of the Covid Pandemic, many law firms across the country became 100% remotely operational. Thanks to high-speed internet, digital capabilities, paperless document systems, platforms like Zoom and DocuSign- law firms realized they could remain highly...
by Tanner Jones | May 11, 2021 | Law Firm Management, Law Firm Marketing, News
The world has become increasingly virtual, and therefore you cannot rely on traditional legal marketing strategies to advertise your firm. As a lawyer who wants to boost visibility for your already established law practice, you understand that digital marketing...
by GrowPath | May 4, 2021 | Law Firm Management, Law Firm Marketing, News
Results matter. Getting our clients as much as we can, as quickly as we can, is our top priority. And that’s what our clients want also. A common theme in our client reviews and testimonials is “they got me my money quickly.” But being laser-focused on results only is...
by Tiana Hinnant-Hardison | Apr 27, 2021 | Law Firm Management, Law Firm Marketing, News
5 Star Reviews- It’s the Secret Sauce for Google Relevance, Ranking and Credibility with Prospective Clients. It’s what we all want to see more of in our Law Practice- Isn’t it? Otherwise, we are just adrift in a sea of other law firms all clamoring for attention....
by Kenneth Hardison | Apr 20, 2021 | Law Firm Management, Law Firm Marketing, News
Here is a Powerful but Simple Strategy to help you sign up more Personal Injury cases. This Strategy Works- I know because I built and sold two 7- figure law firms and this is one of the best Strategies I used to build my own successful law firms. I wrote a book-...
by Ken & Tiana Hardison | Apr 13, 2021 | Law Firm Management, Law Firm Marketing, News
There’s no substitute for Experience. Think about it: Would you hire someone who’s never driven a car to teach you to drive? Or hire someone who’s never played the piano to teach you how to tinkle the ivories? Of course you wouldn’t! Why? Because they can’t teach you...
by Tanner Jones | Apr 6, 2021 | Law Firm Management, Law Firm Marketing, News
Keyword cannibalization sounds like it’s pulled out of a horror movie – what is it? It basically means you have multiple posts that show up for a particular Google search request. It usually happens when we write so much that we start covering similar...
