by Ken Hardison | Dec 10, 2014 | Best Practices, Law Firm Management, Law Firm Marketing, News, Successful Lawyers, Technology
Parts of the US were brought to a virtual standstill around Thanksgiving by extraordinary weather, such as Buffalo, NY, which was blanketed with 7 feet of snow. While your staff may be unable to get to the office because of heavy snow or rain, there will also be...
by Ken Hardison | Dec 5, 2014 | Best Practices, Law Firm Management, Law Firm Marketing, News, Successful Lawyers
How was your Thanksgiving? Did you bag any Black Friday bargains? After an extended weekend of turkey and Christmas shopping, my focus this week is on end-of-year housekeeping with the law practice. There are things I do at the tail-end of every year to put me in good...
by Ken Hardison | Oct 3, 2014 | Best Practices, Growth and Motivation, Law Firm Management, Law Firm Marketing, News, Successful Lawyers, Technology
It’s been a few busy weeks since I last posted a blog update and it’s time to get back into the swing of things. A month ago my daughter, Beth, became Mrs. Jeffrey Bell in a beautiful wedding ceremony in our hometown of Dunn, NC, followed by a magnificent reception at...
by Ken Hardison | Jul 31, 2014 | Law Firm Management, Law Firm Marketing, News, PILMMA Summit
After my Super Summit recap last week, highlighting my top pick of presentations, my email blew up! As well as receiving great feedback from attendees, congratulating us on our best event ever, I received a number of emails from people who didn’t attend, asking what...
by Ken Hardison | Jul 24, 2014 | Law Firm Management, Law Firm Marketing, News, Successful Lawyers
If you’re one of the lucky lawyers who came from across the country to attend the PILMMA Super Summit in Chicago last week, then you will already appreciate the additional benefits of attending an event like ours. Besides the knowledge you walk away with, you also...
by Ken Hardison | Jul 8, 2014 | Growth and Motivation, Law Firm Management, Law Firm Marketing, News, Successful Lawyers
I hope you had a chance, like I did, to recharge your batteries this last July 4th weekend. At PILMMA we closed the office on Wednesday evening, giving the team a four-day weekend, which was appreciated by all. The extended weekend gave me an opportunity to wind down...
by Ken Hardison | Jun 18, 2014 | Cool Stuff for Personal Injury Lawyers, Law Firm Management, Law Firm Marketing, News, PILMMA Summit
When I hire employees for my law firm, I often prefer hiring people who have raw skills but have not developed years of experience working in another law practice. I do this because experience can bring excess baggage with it. A new hire with years of experience can...
by Ken Hardison | Jun 4, 2014 | Best Practices, Law Firm Management, Successful Lawyers
After I spat out my breakfast in disgust at the Veterans Affairs scandal which occurred last week, it got me thinking about management and incentives. The scandal concerning VA medical centers revolves around veterans being put on unofficial waiting lists so that the...
by Ken Hardison | May 20, 2014 | Best Practices, Growth and Motivation, Law Firm Management, Successful Lawyers
Here at the PILMMA offices we’re finishing up our annual review of our processes, systems and procedures for our operations manual. I’m a big fan of systems because they make it so much easier to run a business. You don’t have to be held hostage by any one employee...
by Ken Hardison | May 14, 2014 | Best Practices, Law Firm Management, Law Firm Marketing, News, Successful Lawyers
I have a confession to make. My golf swing sucks. It’s worse though. I’ve been taking golf lessons. After playing golf for more than 30 years, I decided it was time to be humble and invest in some lessons with a golf pro. No doubt my golf buddies will get a big kick...
by Ken Hardison | Apr 30, 2014 | Best Practices, Growth and Motivation, Law Firm Management, Law Firm Marketing, News, PILMMA Summit, Successful Lawyers
Perhaps, like my children (and me, who no longer has to pick up their tuition fees), you’re glad that you left school behind you and no longer have homework assignments. However, as a lawyer building a successful law practice, ongoing learning is a necessity. While...
by Ken Hardison | Apr 16, 2014 | Best Practices, Law Firm Management, Law Firm Marketing, Lawyer Internet Marketing, News, Successful Lawyers, Technology, Television Marketing for Lawyers
In the last couple of weeks I’ve explained the importance of calculating how much you need to spend on marketing to grow your caseload and the difference increasing your conversions can make to your bottom line. Some readers asked me how they should prioritize their...
by Ken Hardison | Apr 9, 2014 | Best Practices, Law Firm Management, Law Firm Marketing, Lawyer Internet Marketing, Marketing Ideas, News
In last week’s Bright Idea for marketing your law practice, I outlined the questions you need to ask yourself in order to calculate how much of your gross revenue you should spend on your marketing. Using examples from my own law practice, I illustrated how the amount...
by Ken Hardison | Feb 18, 2014 | Law Firm Management, Law Firm Marketing, News, Successful Lawyers
This week we learned that NBC has been running a Starbucks speakeasy at every Olympic Games since Sydney in 2000. News has broken that NBC is paying for a Starbucks, along with Russian baristas, to provide its Winter Olympics team with their favorite brand of coffee...
by Ken Hardison | Nov 27, 2013 | Best Practices, Law Firm Management, Law Firm Marketing, Lawyer Internet Marketing, Notable Dates & Festivals, Successful Lawyers
In last week’s Bright Idea for marketing your law practice, I suggested that rather than sending out Christmas cards, you send out Thanksgiving cards to make your law firm stand out from your competitors. Sending out cards is a simple and effective way to remind your...
by Ken Hardison | Sep 10, 2013 | Cool Stuff for Personal Injury Lawyers, Growth and Motivation, Law Firm Management, Marketing Ideas, Time Management
If you have never experienced stress in the workplace then you can stop reading right now - this blog is probably not for you. But if you live in the real world and you and your staff experience the usual amount of tension - as most people do - it's a good idea to get...
by Ken Hardison | Aug 20, 2013 | Cool Stuff for Personal Injury Lawyers, Growth and Motivation, Law Firm Management, Marketing Ideas, Testimonials
Partnerships in law firms can be tricky. Many don't succeed. The ones that do can achieve much greater success than if those same individuals went after the same goals alone. Below are some key points to consider when choosing a partner. Whether you are just starting...
by Ken Hardison | Jul 29, 2013 | Cool Stuff for Personal Injury Lawyers, Law Firm Management, Marketing Ideas, Testimonials
Today I wanted to share with you a guest blog from The Phone Sales Doctor™ herself, Chris Mullins. Chris knows how important it is to continually train and monitor your staff in order to maximize their effectiveness. This blog will certainly make you think about what...
by Ken Hardison | Jul 24, 2013 | Law Firm Management, Law Firm Marketing
Whether we want to admit it or not, we’ve all had our fair share of bad press. We try to make sure it’s good press which only highlights our best qualities but occasionally…we slip. Let’s face it, we’re human – and if you’ve been in business for any period of time...
by Ken Hardison | Jul 2, 2013 | Best Practices, Cool Stuff for Personal Injury Lawyers, Growth and Motivation, Interesting Facts, Law Firm Management, Law Firm Marketing, Lawyer Internet Marketing, Marketing Ideas, Testimonials
Please enjoy our guest BLOG by the original Renegade Millionaire himself – Dan Kennedy Each year, the Chick-Fil-A restaurant chain, famous for its tongue-in-cheek ads featuring cows urging folks to “eat more chicken”, has a Cow Appreciation Day. Customers who come in...
by Ken Hardison | Jun 25, 2013 | Best Practices, Cool Stuff for Personal Injury Lawyers, Growth and Motivation, Law Firm Management, Law Firm Marketing, Lawyer Internet Marketing, Marketing Ideas
Throughout our recent 2013 PILMMA Super Summit, one book title kept coming up – Raving Fans by Ken Blanchard and Sheldon Bowles. Satisfied customers aren’t good enough. If you really want a booming business then you want to create Raving Fans. Raving Fans is an...
by Ken Hardison | Jun 18, 2013 | Law Firm Management, Law Firm Marketing, Lawyer Mastermind Groups, Testimonials
Valerie Calistro is one of the partners at Ventura, Ribeiro & Smith, a firm of personal injury lawyers based in Connecticut and New York. Valerie's focus is on the representation of victims of sexual assault, including minors, and traumatic brain injuries. Valerie...
by Ken Hardison | Jun 10, 2013 | Best Practices, Cool Stuff for Personal Injury Lawyers, Law Firm Management, Law Firm Marketing, Lawyer Internet Marketing, Marketing Ideas, PILMMA Summit
Attendees from across the country will agree, the 2013 PILMMA Super Summit was a huge success! Experts in legal marketing and management shared all the latest trends and insider secrets that will send law firms soaring to the top! The attendees could not wait...
by Ken Hardison | Jun 5, 2013 | Best Practices, Growth and Motivation, Law Firm Management, Law Firm Marketing, Lawyer Internet Marketing
As many of you know, the 2013 Super Summit is upon us and we are expecting this to be the BEST summit to date. For those of you already here – welcome! And for those on the way, we wish you safe travels. We have quite an event planned for you and hope you are as...
by Ken Hardison | May 14, 2013 | Cool Stuff for Personal Injury Lawyers, Growth and Motivation, Law Firm Management, Marketing Ideas
Below is an interesting article by Dan Kennedy. Dan has always understood in order to achieve something in life, you must first believe that you can achieve it. Sounds obvious doesn't it? But Dan's own success is built on just that principal. Read on for an...
