Reading Time: 4 minutes“KNOW WHEN TO HOLD EM’ AND KNOW WHEN TO FOLD THEM” – Kenny Rogers, “ The Gambler” I’ll be honest- I’m a take-action kind of guy. I don’t want to talk about stuff. I want to get things done. Many people ask me how I’m able to do all that I...
Reading Time: 3 minutesIf you’re investing or planning to invest in marketing — this post is for you. While it may not seem like it, investing in marketing is only half the battle. The other half? Tracking your marketing’s success. Tracking your marketing’s ROI will...
Reading Time: 3 minutes*PRO TIP: Instagram prides itself on its algorithm transparency and explainability. To stay up to date on the latest changes and important information from the app, be sure to follow Adam Mosseri (head of Instagram) at @mosseri on IG. In head of...
Reading Time: 4 minutesAI (artificial intelligence) is one of the shiny new objects. I support AI for all things including conversion, client care, attorney, paralegal productivity, etc. However, as with all shiny new objects sometimes we jump on board because...
Reading Time: 3 minutesIn July’s PILMMA Marketing Roundtable, Cassidy Lewis sat down with Marketing Director Mike Wells from GOLDLAW to discuss KPIs. Mike manages an amazing team of seven marketing professionals who generate leads through digital and traditional...
Reading Time: 4 minutesCreating cash flow and making money in your law firm is not always about signing more cases. One of the smartest ways you can create cash flow in your firm (and improve your firm’s client satisfaction and your staff and lawyer’s productivity at...
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