by Ken Hardison | Jan 30, 2019 | Law Firm Marketing, News
On some level, every personal injury lawyer wants to know how to get more clients. Of course, it’s important that you run your law firm just like any other successful business and put robust systems and management in place. There are many factors that contribute to...
by Simon Aronowitz | Jan 22, 2019 | Law Firm Marketing, News, Testimonials
Sean Olson is starting out 2019 with a very clear plan for his Denver, CO law practice. Within two years, he’ll be taking a one-month vacation from his personal injury firm. He’s also certain that the firm will be running smoothly without him – and fund that...
by Tanner Jones | Jan 9, 2019 | Law Firm Marketing, Lawyer Internet Marketing, Marketing Ideas, News
As Consultwebs Vice President of Business Development, Tanner Jones has the privilege of speaking with virtually every law firm that contacts the digital marketing agency and works with them one-on-one to determine if and how they will be able to accomplish their...
by Ken Hardison | Jan 2, 2019 | Law Firm Marketing, News, Tip of the Week
In November we shared a guest post from Filevine’s Ryan Anderson on what he thinks are the 5 Legal Marketing Trends for 2019. For my first article of 2019, I thought I would share some of my own thoughts about running a law practice in the coming year. First of all, I...
by John Damron | Dec 19, 2018 | Law Firm Marketing, Marketing Ideas, News
It’s that time of year again: leftovers in the oven, family flying all over the country, coffee cups with snowflakes on them… As the weather turns cold and you prepare for yet another New Year’s Resolution, we encourage you to get creative with your Holiday marketing...
by Michael Mogill | Dec 4, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News
EDITOR’S NOTE: The following guest blog post is adapted from “The Game Changing Attorney” by Michael Mogill. Have you ever stopped to consider your unique value proposition? Your value proposition is what sets you apart from the competition. It’s...
by Simon Aronowitz | Dec 4, 2018 | Law Firm Marketing, News
Melissa Emery plans to fire herself as an attorney – eventually. “Even though I love practicing law, I actually love marketing and management even more.” What’s remarkable is that Melissa only opened her own law practice 18 months ago. Despite having only a...
by Simon Aronowitz | Nov 28, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News
UPDATE 1/16/19: Getting law firm reviews is SO important to your law firm that you should make it part of your system. This ensures that it gets done – and gets done every time. Check out this new article on the importance of having systems: The Perfect Law Firm...
by Ryan Anderson | Nov 20, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News
## Update January 2nd 2019: We’ve just published Ken’s own take on marketing and managing a law firm in 2019. See Law Firm Marketing in 2019 Is your legal marketing strategy ready for the future? Don’t wait until January 1st to make your legal marketing...
by Ken Hardison | Nov 14, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News, Tip of the Week
A couple of months ago I wrote about the need for law firm owners to “think like a salesman” if they wanted to grow their caseload. It means thinking like anybody else who runs a successful business, whatever the industry. You have to think traffic, leads, follow-up...
by Tanner Jones | Nov 5, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News
Online reputation management represents a powerful marketing opportunity for lawyers. Whether it’s a scathing one-star rebuke of your staff on Facebook, or a glowing review of your dedication to the practice of law on Yelp, reviews and ratings of your law firm aren’t...
by Ken Hardison | Oct 25, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News
A STEP-BY-STEP WALKTHROUGH on OCTOBER 31st @ 2 PM EDT ***LIVE on this page! Just start the video above to watch Luke live at 2 PM EDT. What to Do When Your Facebook Retargeting Soars or Flops… Do you want to get back in front of the people who have already been...
by Ryan Anderson | Oct 23, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News
EDITOR’S NOTE: In this week’s guest article, attorney and CEO of Filevine, Ryan Anderson, discusses how you should be using your Case Management Software to track and measure your marketing. If you’d like to dive into all the different channels of...
by Michael Mogill | Oct 16, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News
UPDATE 1/9/19: Tracking is the *Secret Sauce* to any successful Multi-Channel Marketing strategy. Check out this new post on our blog: Digital Advertising for Law Firms: The Secret Sauce EDITOR’S NOTE: Multi-Channel Marketing allows your law firm to reduce its...
by Ken Hardison | Oct 10, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News
UPDATE (11/1/18): I just posted Part 2 of this post about my secret weapon in hitting my first million: My Law Firm Administrator ### For some people, a benchmark for success is making a million dollars. For others, reaching that million is just a milestone on their...
by Ken Hardison | Oct 2, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News
UPDATE (11/14/18): In a new article, I discuss the critical component of every lead conversion process: follow-up. After you read this article on Lead Generation, check out: “Law Firm Follow-Up: Why Your Law Firm Needs To Be Better Than a Car Salesman”....
by Matt Rhoney | Sep 18, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News
Editor’s Note: In this article, you’ll learn about one of the Cornerstone strategies of successful law firm SEO: link-building. If you’d like to dive deeper into the numerous aspects of building a strong web presence for your law firm in 2018, check...
by Ken Hardison | Sep 12, 2018 | Events, Law Firm Marketing, News
Luke Russell is our roving reporter at the 2018 PILMMA Super Summit in St. Louis, MO. Day 3 (2) Day 3 (1) Day 2 Day 1 – Afternoon Day 1- Morning Networking Reception What Are You Missing By Not Attending? Why Take Time Out To Attend A Conference? Monday Evening...
by Ken Hardison | Sep 11, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News
UPDATE 11/14/18: In the final part of this series, learn how Ken Hardison doubled his caseload by using follow-up at his SSD practice: Law Firm Follow-Up: Why Your Law Firm Needs to Better Than a Car Salesman. UPDATE 10/3/18: We just posted the second part of this...
by Michael Mogill | Sep 5, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News
Editor’s Note: In this week’s guest blog post, Michael Mogill from Crisp Video discusses the best practices for using pop ups on your law firm’s website to help increase conversions. When you’re done reading this article, check out our entire...
by Ken Hardison | Aug 29, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News
Social Media has turned ordinary businesses into their own news outlets. It’s no different for law practices. Before Social Media, if you and your law firm invested time and resources in helping your local community in some way, you’d have to work hard to ensure...
by Ken Hardison | Aug 21, 2018 | Internet Domination, Law Firm Marketing, Lawyer Internet Marketing, News
It seems that every week there’s a new app, platform or website that claims to make your life easier in some way. Technology is apparently the solution for everything. Whether it’s for finding a local beauty salon and booking an appointment or getting competitive bids...
by Ken Hardison | Aug 15, 2018 | Internet Domination, Law Firm Marketing, Lawyer Internet Marketing, News
Times have really changed since Henry Ford launched the Model-T on the American market almost 110 years ago. Whereas Model-T buyers had only one choice – it only came in black – today, car buyers are inundated with choices. Whether it’s the brand, the body-style, the...
by Ken Hardison | Aug 8, 2018 | Law Firm Marketing, News
Watch the Live Walk-Through Watch Luke’s live walkthroughs in the video below (no registration required): At 2pm EDT on Wednesday, August 15, Luke W Russell is going to be setting up two of our PILMMA members’ retargeting to show you the exact steps that he...
by Ken Hardison | Aug 1, 2018 | Internet Domination, Law Firm Marketing, Lawyer Internet Marketing, News
It’s been a while since I wrote about law firm video strategy and the importance of having videos on your law firm’s website. Video enables website visitors to consume information in a different way to reading what you have written. And arguably it’s easier for the...
