Blog: Marketing

There are tens of thousands of personal injury firms in the United States. With these numbers, it’s easy for a skilled firm to be forgotten or overlooked. Cut through the …

I’ve spent over 30 years observing lawyers and over 10 years in direct teaching, coaching and lawyer mentoring. I’ve seen many law firms experience explosive growth and observed others puttering …

We’re excited to welcome Jimbo as our host for our NEW monthly video training sessions – exclusively for PILMMA Mastermind Members! In the world of legal marketing, brand videos have …

TLDR: Diversifying your digital marketing investments is essential for your law firm’s success. Here’s why you shouldn’t put all your eggs in one basket but prioritize diversification. Check out the …

Below are 7 of the most important KPIs for Personal Injury Law Firm Marketing that you should be measuring so you can  determine your law firm website’s effectiveness, and some …

Bold law firms are not afraid to step out of the box, and when it comes to socials, they let their creativity shine bright!   The reality is that social media …

*PRO TIP: Instagram prides itself on its algorithm transparency and explainability. To stay up to date on the latest changes and important information from the app, be sure to follow …

This month, we’re excited to bring you the key takeaways from one of our most recent PILMMA Management Roundtable discussions. Facilitated by Micki Love (President of CJ Advertising with over …

I recently received an email from a marketer telling me that Billboards are “Dead,” and advocating that law firms stop using billboards in favor of other strategies. Although today’s digital …

The Tiktok ban has the potential to devastate many law firms’ marketing strategies. Here’s how you can avoid being one of those affected. I’m sure you’ve seen the headlines: Tiktok …

Artificial intelligence (AI) is nothing new. From the C3PO in Star Wars to HAL 9000 in 2001: Space Odyssey, we’ve been equally fascinated by and fearful of AI since the …

Social media content continues to grow as a way for brands to connect with and educate audiences. For law firms, being active on social media can serve to further increase …