Reading Time: 3 minutesThe Thanksgiving season gives you, as a law firm owner, a unique opportunity to build your brand, and ultimately, sign more cases. This is a season that abounds with feel-good/do-good marketing opportunities; It’s a win-win, but only if you get...
Reading Time: 4 minutes“KNOW WHEN TO HOLD EM’ AND KNOW WHEN TO FOLD THEM” – Kenny Rogers, “ The Gambler” I’ll be honest- I’m a take-action kind of guy. I don’t want to talk about stuff. I want to get things done. Many people ask me how I’m able to do all that I...
Reading Time: 3 minutesIf you’re investing or planning to invest in marketing — this post is for you. While it may not seem like it, investing in marketing is only half the battle. The other half? Tracking your marketing’s success. Tracking your marketing’s ROI will...
Reading Time: 3 minutesMy wife and I just got back from a 3-week trip to Europe. Our first, ever. Through the years, we’ve traveled all over the country hosting PILMMA events, but this trip was a personal bucket list topper, with stops in London, Dublin, Edinburgh,...
Reading Time: 3 minutes*PRO TIP: Instagram prides itself on its algorithm transparency and explainability. To stay up to date on the latest changes and important information from the app, be sure to follow Adam Mosseri (head of Instagram) at @mosseri on IG. In head of...
Reading Time: 4 minutesAI (artificial intelligence) is one of the shiny new objects. I support AI for all things including conversion, client care, attorney, paralegal productivity, etc. However, as with all shiny new objects sometimes we jump on board because...
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