by Tiana Hinnant | Apr 26, 2019 | News
Q: What’s the #1 Factor that Determines a Lawyer’s Success or Failure? It isn’t IQ, or an Ivey-league degree, or even being born with a Silver Spoon. What is the very latest in the science of success and intelligence???? Come hear...
by Steve Nober | Apr 23, 2019 | Law Firm Marketing, Lawyer Internet Marketing, News, Successful Lawyers, Television Marketing for Lawyers
You wouldn’t enter a trial or negotiation without first knowing the defense strategy and it’s no different with purchasing media for your legal advertising campaign. Knowing how the big spenders in your market are handling their media buying can help you make smart...
by Tiana Hinnant | Apr 16, 2019 | Law Firm Marketing, News
If you have practiced law for even a year or two, then you already know that “glass ceilings” are alive and well in 2019. A whopping 60% of attorneys are women, and STILL the percent of female equity partners is a mere 15%. Women of color are even MORE...
by Tanner Jones | Apr 10, 2019 | Law Firm Marketing, News
The pay-per-click world seemed to implode a few weeks ago with the announcement that Google would be eliminating the Average Position metric in Google Ads. *Queue Panic* Average Position simply cannot go! Right? Right?? We discuss six important Google ads metrics more...
by Kenneth Hardison | Apr 3, 2019 | Law Firm Marketing, News
PILMMA’s upcoming mass torts bonus day at Super Summit 2019 can help you diversify. We’ve all heard the expression: “Don’t put all your eggs in one basket.” This centuries-old idiom has been attributed to the famous novel, Don Quixote, but is actually an...
by Tiana Hinnant | Mar 26, 2019 | Best Practices, Law Firm Marketing, News
No one has placed the word “respect” more on the map than the infamous late Queen of Soul, Aretha Franklin. We’ve all heard this classic, originally written by Otis Redding, but knocked out of the ball park with Aretha’s style and ingenious spelling out of the word...
by Steve Nober | Mar 20, 2019 | Law Firm Marketing, News
Whether you’re running a single event campaign or expanding into a mass tort, you must know who your target audience is and how to reach them. If you do the research up front, you can make smart decisions at the earliest possible moment when you’re planning your...
by PILMMA Admin | Mar 13, 2019 | Law Firm Marketing, News, Tip of the Week
If you want prospective clients to trust you and believe you, you must help them connect with you as a living, breathing human being. Humor is one of the most powerful ways to form a strong emotional bond with prospects. It is an essential tool in persuasive...
by Tanner Jones | Mar 6, 2019 | Law Firm Marketing, Lawyer Internet Marketing, Marketing Ideas, News
What Is Local SEO? Local SEO (Search Engine Optimization) is a way to target your customers at a local level at the exact time they are looking for a legal professional online. A lot of it crosses over with standard SEO, but some of it differs greatly. Let’s...
by Ken Hardison | Feb 27, 2019 | Law Firm Management, News
Last week we had a Mastermind Group meeting in Ft Lauderdale and I was fortunate to take some time off while I was down there. Life is more relaxed now that I’m not running a multi-million-dollar law practice, day-to-day. But life is no less rewarding. I’m not...
by Ken Hardison | Feb 20, 2019 | Law Firm Marketing, News
In recent months I’ve been writing about how law firm owners can grow their caseload. A big part of that is having the right mindset to drive traffic, generate leads and follow-up like a superstar, in order to play the numbers game and convert some potential clients...
by Steve Nober | Feb 13, 2019 | Law Firm Marketing, Lawyer Internet Marketing, Marketing Ideas, News
In today’s competitive legal market, you need a systematic scientific approach to your campaigns. A checkup of your early 2019 marketing should be done ASAP so you can make the most efficient changes possible to optimize the data and keep your case costs down. ...
![[LIVE] The Perfect Free Consultation Page](https://www.pilmma.org/wp-content/uploads/2019/02/Perfect-Consultation-Page.jpg)
by Ken Hardison | Feb 8, 2019 | Law Firm Marketing, Lawyer Internet Marketing, News
How do you convert more website visitors into leads on your “FREE Consultation Page”? You must demonstrate to the reader that you can help them achieve their desired end result. It’s really as straightforward as that. Though, it is not simple. Where do you...
by Ken Hardison | Feb 6, 2019 | Law Firm Management, News
Over the last couple of months, as we’ve been putting together our Management Mastery Workshop which takes place next month, I’ve been thinking more about the management side of running a law practice. I’ve also published a number of articles about having the right...
by Ken Hardison | Jan 30, 2019 | Law Firm Marketing, News
On some level, every personal injury lawyer wants to know how to get more clients. Of course, it’s important that you run your law firm just like any other successful business and put robust systems and management in place. There are many factors that contribute to...
by Ken Hardison | Jan 23, 2019 | Law Firm Management, News
Last week I wrote about the importance of systems for a law practice to run smoothly, and to free the law firm owner, both financially and time-wise. I thought I’d made a clear argument in favor of systemizing a law practice and although I didn’t have any lawyers...
by Simon Aronowitz | Jan 22, 2019 | Law Firm Marketing, News, Testimonials
Sean Olson is starting out 2019 with a very clear plan for his Denver, CO law practice. Within two years, he’ll be taking a one-month vacation from his personal injury firm. He’s also certain that the firm will be running smoothly without him – and fund that...
by Ken Hardison | Jan 16, 2019 | Law Firm Management, News, Tip of the Week
## Update 1/23/19 – We published a follow-up to this article. See Law Firm Systems: Busting The Objections At my Raleigh, NC law firm, my employees used to joke that I had a system for everything – even for going to the bathroom. Which wasn’t true. It was the...
by Tanner Jones | Jan 9, 2019 | Law Firm Marketing, Lawyer Internet Marketing, Marketing Ideas, News
As Consultwebs Vice President of Business Development, Tanner Jones has the privilege of speaking with virtually every law firm that contacts the digital marketing agency and works with them one-on-one to determine if and how they will be able to accomplish their...
by Ken Hardison | Jan 2, 2019 | Law Firm Marketing, News, Tip of the Week
In November we shared a guest post from Filevine’s Ryan Anderson on what he thinks are the 5 Legal Marketing Trends for 2019. For my first article of 2019, I thought I would share some of my own thoughts about running a law practice in the coming year. First of all, I...
by John Damron | Dec 19, 2018 | Law Firm Marketing, Marketing Ideas, News
It’s that time of year again: leftovers in the oven, family flying all over the country, coffee cups with snowflakes on them… As the weather turns cold and you prepare for yet another New Year’s Resolution, we encourage you to get creative with your Holiday marketing...
by Ken Hardison | Dec 11, 2018 | Law Firm Management, News
If you’re focused on building a successful and growing law practice, there will come a point when your progress stalls. It’s inevitable, especially if it’s just you responsible for driving that progress. But before you can un-stick your progress, you’ve got to be able...
by Michael Mogill | Dec 4, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News
EDITOR’S NOTE: The following guest blog post is adapted from “The Game Changing Attorney” by Michael Mogill. Have you ever stopped to consider your unique value proposition? Your value proposition is what sets you apart from the competition. It’s...
by Simon Aronowitz | Dec 4, 2018 | Law Firm Marketing, News
Melissa Emery plans to fire herself as an attorney – eventually. “Even though I love practicing law, I actually love marketing and management even more.” What’s remarkable is that Melissa only opened her own law practice 18 months ago. Despite having only a...
by Simon Aronowitz | Nov 28, 2018 | Law Firm Marketing, Lawyer Internet Marketing, News
UPDATE 1/16/19: Getting law firm reviews is SO important to your law firm that you should make it part of your system. This ensures that it gets done – and gets done every time. Check out this new article on the importance of having systems: The Perfect Law Firm...
