Why You Need Predictive Modeling in Marketing

Why You Need Predictive Modeling in Marketing

Reading Time: 3 minutesWHAT IS PREDICTIVE MODELING For a few decades, accountability has been on the tip of tongues of every brand marketer and ad agency client. Whether marketing a law firm or promoting the latest SUV or pick-up truck, brands and marketers want to...
Introducing the world’s best MUM

Introducing the world’s best MUM

Reading Time: 4 minutesWait, what? We’re referring to Google’s multitask unified model, MUM. It’s one of Google’s latest search engine updates, launched in June 2021. Its purpose? Improve online search by being able to provide answers to complex queries. SEO and...
Powerful Leadership and Business Growth in 2022

Powerful Leadership and Business Growth in 2022

Reading Time: 4 minutesThe actions you take now will set the tone for your practice and the level of success your law firm will experience in 2022! If you want to see real law Firm growth in 2022 and real results, now’s the time to get your law firm “house” in order....
The Dos and Don’ts of Marketing in the New Normal

The Dos and Don’ts of Marketing in the New Normal

Reading Time: 6 minutes2020 was quite a year for everybody. Many law firms saw declining intake calls and business disruptions as they struggled to adapt to the new normal. As the Vice President of Marketing of one of the largest personal injury law firms in the...