by Tiana Hinnant-Hardison | May 11, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 4 minutesUnless you’ve been hiding under the proverbial rock, then you are aware of the bitter court battle unfolding between Johnny Depp, and his x-wife, Amber Heard. If you’ve been following the sordid trial, you now likely know more about their...
by Tiana Hinnant-Hardison | May 4, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 3 minutesIt’s puppy time at our house. The big day! For weeks we’ve been discussing adding a new little guy to the family. The puppy is really for my 6’6” teenager, who has longed for a puppy of his own for as long as I can remember (although I have a...
by Tiana Hinnant-Hardison | Apr 27, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 5 minutesIf you are a law firm owner trying to decide which legal conferences to attend this year, it can be a daunting task, given the myriad of current choices. From a practical perspective, it’s not like you can simply put your law practice on hold...
by Tiana Hinnant-Hardison | Apr 21, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 2 minutesRight now, it’s war at our house. Period. It’s us against the ducks. Ducks are sweet looking. Ducks are cute- when they’re swimming in ponds at the park- or waddling across the road. They make us feel warm and fuzzy- until they’re swimming in...
by GrowPath | Apr 13, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 6 minutesChoosing the best attorney intake software for your firm can be daunting; however, if you get it right, better software can have a greater impact on long-term firm profitability than any single employee or case. But how do you figure out which...
by Tanner Jones | Apr 6, 2022 | Law Firm Management, Law Firm Marketing, News
Reading Time: 5 minutesSince 2018, the number of firm respondents that indicated having a website has climbed from 77% to 94% in 2021. It’s clear that many are jumping on this bandwagon in order to generate and convert leads. When speaking of online lead generation, a...
by Tiana Hinnant-Hardison | Mar 30, 2022 | Law Firm Marketing, News
Reading Time: 3 minutesSome Law Firm Growth Strategies are not for the faint at heart – but bold moves can yield huge returns – especially when it comes to Law Firm Growth by Acquisition. Here’s what we know right now: There’s never been an easier time to...
by Tiana Hinnant-Hardison | Mar 16, 2022 | News
Reading Time: 6 minutesThe Blog Take-away: Google Searches for Businesses “Near Me” are on Rise. Big TIME. Savvy Law Firm Owners need to take advantage of this development and shape a responsive Local SEO Strategy. Be honest- How many times have you typed something...
by Tanner Jones | Mar 2, 2022 | Law Firm Marketing, News
Reading Time: 4 minutesRemember Atticus Finch from the classic ‘To Kill a Mockingbird?’ Or Vincent Gambini from the gem ‘My Cousin Vinny?’ Well, these characters are more similar than you might think. They’re storytellers. Although...
by Ken Hardison | Feb 23, 2022 | News
Reading Time: 7 minutesThere’s never been a better time to think about Buying or Selling your Law Firm. Buying a Law Firm is Law Firm Growth on Steroids. And Selling your Law Firm can be your Perfect Exit Strategy- But Growth by Acquisition can...
by Eric Morgan | Feb 17, 2022 | News
Reading Time: 3 minutesWHAT IS PREDICTIVE MODELING For a few decades, accountability has been on the tip of tongues of every brand marketer and ad agency client. Whether marketing a law firm or promoting the latest SUV or pick-up truck, brands and marketers want to...
by Tiana Hinnant-Hardison | Feb 14, 2022 | Law Firm Marketing, News
Reading Time: 3 minutesEnglishman Richard Barrow Cadbury (that last name sounds familiar, doesn’t it?) and his younger brother George took over their family’s Chocolate business in 1861 and literally transformed not only the company- but the world of chocolate! At...
by Ken Hardison | Feb 9, 2022 | News
Reading Time: 4 minutesThere’s never been a better time to think about Buying or Selling your Law Firm. Buying a Law Firm is Law Firm Growth on Steroids. And Selling your Law Firm can be your Perfect Exit Strategy- But Growth by Acquisition can be...
by Tiana Hinnant-Hardison | Feb 3, 2022 | Law Firm Marketing, News
Reading Time: 8 minutesThe Metaverse is the new Buzz Word in the Digital world. What began as a blip on the digital radar screen is now starting to amass more attention- and it’s growing every day. Facebook recently changed its name to META (that’s our first clue that...
by Tiana Hinnant-Hardison | Jan 26, 2022 | Law Firm Marketing, News
Reading Time: 6 minutesYes, you read it correctly. Google Searches for Businesses “Near Me” rose 500% in the last several years, according to recent stats. And the stats keep going up. This isn’t just huge for restaurants and retail stores. It’s big news for any...
by Tiana Hinnant-Hardison | Jan 19, 2022 | News
Reading Time: 3 minutesOf course, you want to sign up more motorcycle injury cases – If you are a personal injury lawyer, then you know that these cases can be HUGE! They aren’t your run of the mill fender bender, for all the obvious reasons. And even though there are...
by Tanner Jones | Jan 12, 2022 | News
Reading Time: 4 minutesWait, what? We’re referring to Google’s multitask unified model, MUM. It’s one of Google’s latest search engine updates, launched in June 2021. Its purpose? Improve online search by being able to provide answers to complex queries. SEO and...
by Tiana Hinnant-Hardison | Jan 5, 2022 | Law Firm Marketing, News
Reading Time: 6 minutesJanuary 2022 is here in full force and the big question is, what will you do TODAY to make BIG things happen in your law firm for 2022? While I’m not knocking a BHAG (Big Hairy Audacious Goal) – sometimes it’s the little tweaks you make to your...
by Ken Hardison | Dec 22, 2021 | News
Reading Time: 4 minutesThe actions you take now will set the tone for your practice and the level of success your law firm will experience in 2022! If you want to see real law Firm growth in 2022 and real results, now’s the time to get your law firm “house” in order....
by GrowPath | Dec 14, 2021 | News
Reading Time: 6 minutes2020 was quite a year for everybody. Many law firms saw declining intake calls and business disruptions as they struggled to adapt to the new normal. As the Vice President of Marketing of one of the largest personal injury law firms in the...
by Tiana Hinnant-Hardison | Dec 8, 2021 | News
Reading Time: 8 minutesDuring the Height of the Covid Pandemic, many law firms across the country became 100% remotely operational. Law firms realized they could remain highly functional and productive while operating thanks to high-speed internet, digital...
by Tiana Hinnant-Hardison | Dec 1, 2021 | News
Reading Time: 5 minutesYour Grandma can help you get MORE Personal Injury cases. No Joke. I’m not talking about your Grandma handing out your business cards (although most proud grandmas probably would if you asked them!) And I’m not suggesting you bring your...
by Tiana Hinnant-Hardison | Nov 24, 2021 | News
Reading Time: 5 minutesWith Thanksgiving approaching, many of us are thinking about how we will celebrate this year. Some are planning turkey dinners with family and friends, while many others won’t be able to celebrate with loved ones physically and will be forced to...
by Tiana Hinnant-Hardison | Nov 19, 2021 | News
Reading Time: 8 minutesDigital Marketing changes like the speed of light. Well, maybe not that fast exactly, but it can sure feel like it. As if the practice of law isn’t stressful enough, trying to stay up on the latest trends and most recent Google or Facebook...
by Ken Hardison | Nov 10, 2021 | News
Reading Time: 6 minutesWhat’s to come in the cookie world, and how it will affect legal digital marketing. By the end of 2023, Google plans to pull the plug on third-party cookies on Chrome browsers. It will be the end of decades of data-driven targeting...
