It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now …
Continual Learning
In today’s fast-paced business world, no one is going to give you “permission” to engage in continuous learning. In fact, the busier our lives become, the less likely we are …
Questions to Ask Your SEO Vendor Every Month – Part 1
Vendors need accountability for you to get the absolute best return on your investment. As the owner of an agency and working with clients in multiple industries, I can tell …
Voice Search is Becoming A Major SEO Player
Much of the current SEO industry hype is centered around mobile optimization, but there is another, potentially far more important player in the search arena. As recently as a few …
The Science Of Sleep (part 1)
What is sleep? Why do we sleep? How much sleep do we need? What is its impact on our health? In this brief article, I’ll present some relevant science, both …
Are You Hiding?
No matter what your age or generation, nearly all of us have played the game hide-and-seek. It’s a fun game that can be played inside or outside, and it’s simple …
Eat What You Kill: An Associate Compensation Paradigm
How should I be paying my associates? It’s a question that is often asked by law firm owners. It isn’t easy to find the right formula –the sweet spot—that ensures …
Video Marketing For Lawyers: Why Your Video Velocity Matters – Part 2
Continued…from Last Month’s PILMMA Insiders Journal The 3 most likely reasons your videos are not being watched: 1. Your Video Title Stinks – covered last month On to… 2. Your …
Where Marketing Fails
How much have you invested in marketing that didn’t produce the desired result? A lot. That’s for sure. While you can’t foolproof marketing and you can never guarantee how an …
Throw Out The HR Manual: Managing Employees in the 21st Century
As visionaries, we believe in building and running law firms with common sense. At Law Firm Coach, we tend to find that the same old rules don’t work for us; …
Damaging Epidemic Sweeping Through Law Firms
There’s an insidious silent epidemic that’s stealing the potential business of hard-working attorneys nationwide. It is not a new deadly virus or a late-breaking strain of bacteria that’s at work. …
Digital Advertising in the United States is Finally Bigger Than Print and TV!
Recently one of our Mastermind Members, George Sink, from Charleston, South Carolina sent me an article explaining that digital advertising is superseding print and TV this year. Of course, this …
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