Hiring You is the most important decision a client will make in their lives. You already know this. But do they? Think of everything that can come between a potential client and your law firm. The roadblocks, the insecurities, the competition. What matters most to a person who is hurt, scared, and looking for guidance? […]

We have all come to recognize the importance of GOOGLE in the world of Law Firm Marketing. Simply stated, GOOGLE is king and that won’t change in 2019…. Of course, trying to figure out what Google is looking for and how to boost you and your firm’s standing and ranking in the GOOGLE world is the hot […]

Before writing this article, I went through over 100 different law firms’ websites and looked at their “free consultation” page. A few observations: 1. Every lawyer offers a free consult/evaluation. 2. Every lawyer cares about me. 3. Every lawyer is honest. 4. Every lawyer has experience. 5. Every lawyer has results. 6. Every lawyer will […]

A total investment of $4.49 prevented me from having to return some really cool video equipment that I had just purchased. Let me tell you what happened. I was on vacation with my family in St. Maarten. Having the choice of either picking shells with my wife or shooting videos, I choose shooting videos on […]

Approximately eight years ago the law firm I co-founded and currently operate, LaVan and Neidenberg, P.A. experienced a growth spurt. Our disability caseload reached an all-time high, and so did our need for additional human resources. In just six short months, our staff increased by 50 percent, from 60 to 120 employees. At that moment […]

If I was injured in a car accident, knew I needed a lawyer and searched Google for one in your city, your law firm’s homepage is NOT the page I should see first. Here’s why. Your law firm’s website homepage most likely receives the highest amount of traffic on your site. That traffic is also […]

I hope you have set your goals for 2019 and have held a meeting with your team to discuss these goals. If you haven’t, how will you define success in your practice this year? How will your team know if they are helping you achieve your dream (believe it or not, most employees do want […]

When you are preparing for a big case, you know how important it is to choose your words carefully. The same is true for your website content. After all, your website serves as one of your strongest arguments for why a person should hire you over the competition. We’ve put together a few tips to […]

1. Make someone accountable. Think about the money you spend on advertising like you would spend your personal money. You spend major money on TV to make your phone ring. Would you turn over half a million dollars to your financial advisor and then never follow up? Of course not! What type of ROI are […]

Recently, I was walking downtown with a friend and I suggested that we should cross the street, even though there wasn’t a crosswalk. Yes, it was jaywalking. I followed up by saying what I’ve said many times – that I see most rules as more like suggestions, and I added this phrase: “For me nothing […]

Do you know how many new clients, you lost this month? Most business owners believe it’s not happening to them because “their business or practice is different.” The smarter thing to do is to ask yourself: “What do we have to do to fix this problem immediately?” You’ll get more ideas when you think like […]

Marketing is always the hot topic amongst Personal Injury Lawyers across the Country, as well it should be. Who doesn’t want to increase your caseload exponentially and have your firm’s phone ringing off the hook? To increase caseloads by 20%, 30% or even double? And while those are certainly great goals for every firm, it’s […]