PILMMA

Blog - Page 14

Discover the Hole in Your Marketing
May 1, 2020

Discover the Hole in Your Marketing

Last year, millions of quarter inch drill bits were sold. Yet, it’s been proven that not one person who bought a quarter inch drill bit last...
Marketing During COVID-19: What to Start Doing & What to Stop Doing Now
May 1, 2020

Marketing During COVID-19: What to Start Doing & What to Stop Doing Now

COVID-19 has hit our country with a vengeance, and most of us have spent weeks at home. Hopefully, by the time you are reading this Issue,...
During COVID-19, Why Not Write A Book? We’ve Already Done The Hard Part…
May 1, 2020

During COVID-19, Why Not Write A Book? We’ve Already Done The Hard Part…

COVID-19 has most of us sitting at home with more than usual time on our hands. Rather than binge-watching NETFLIX, why not redeem this time to...
The Law Firm Silver Lining: Post COVID-19
May 1, 2020

The Law Firm Silver Lining: Post COVID-19

As this latest issue of the Insider goes to press, we are all still caught in the throes of COVID-19, the world-wide pandemic that will...
The 5 Practical C’s For Living In A Crisis
May 1, 2020

The 5 Practical C’s For Living In A Crisis

When faced with a crisis, such as the coronavirus pandemic, many law firm owners do one of three things: 1) They retreat and turn inward; 2)...
Post-Pandemic Marketing: Be Human
May 1, 2020

Post-Pandemic Marketing: Be Human

Overnight, it seems that the whole world has changed. The Disney magic is nowhere to be found, beaches are off -limits, and Paris can’t be the...
Tracking Developments in the SBA CARES Act and Payroll Protection Program
April 7, 2020

Tracking Developments in the SBA CARES Act and Payroll Protection Program

PILMMA is closely monitoring developments in the SBA’s loan and debt relief programs and their impact on the legal community. Have a tip or some...
A Media Agency: A Law Firm’s Smartest Partner
April 1, 2020

A Media Agency: A Law Firm’s Smartest Partner

Having been a media planner and buyer for 25 years now, I can attest the world of marketing and communications has gone through a significant...
You Should Not Like Your Law Firm’s Website
April 1, 2020

You Should Not Like Your Law Firm’s Website

Imagine that you’ve invested your money in marketing your law firm. You decide to revamp and launch your website. You pore over the relaunch documents,...
Yes is Easy…Boundaries Are Hard
April 1, 2020

Yes is Easy…Boundaries Are Hard

When I speak to audiences, I oft en ask them how many of them are great at saying “yes” to others, and an overwhelming number of...
How To Reach The Underserved
April 1, 2020

How To Reach The Underserved

In nearly every advertising avenue, law firms are competing fiercely for the same clients. On TV, other law firms are airing on the same shows. Every...
How Do You Generate Trust With Your Video Viewer?
April 1, 2020

How Do You Generate Trust With Your Video Viewer?

If you were to ask me the ONE thing that will compel a viewer to pick up the phone to ask you questions, it would be...
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